1. What is the key consumer and market data you would consider if you were Dana Wheeler? I would consider that the key consumer is Fashionistas and market data is a research study on customer satisfaction with cable networks if I were Dana Wheeler. The goal is building on the momentum TFC had created to date and stave off any competitors trying to make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Fashion is essentially the most popular mode of expression: It describes the ever-changing style of clothes worn by those with cultural status. A fashion trend occurs when others mimic or emulate this clothing style. Fashions vary greatly within a society over time‚ but also are affected by age‚ occupation‚ sexual orientation‚ location and social class. Today‚ a fashion trend starts with fashion designers‚ who design a spring and fall collection based on cues and inspiration they’ve gathered throughout
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The Pressures of Guilt Everyone sins. It is an inescapable fact. The magnitude of guilt for these sins‚ however‚ depends upon the creed‚ religion‚ or ideals of the sinner. In both The Crucible‚ by Arthur Miller‚ and The Scarlet Letter‚ by Nathaniel Hawthorne‚ readers see the effect of the Puritan faith on guilt. Strong‚ as well as weak‚ characters face guilt in each book. Abigail and Dimmesdale take a coward’s way out‚ while Hester and Proctor wrestle with their guilt. By upholding the strictures
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Alycia Griffin Professor Michael Bedsole English 101 16 September 2012 Fashion Junkie Every company wants to have fresh ideas for their ad campaigns‚ to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous‚ had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted
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ROUGH DRAFT THE FASHION INDUSTRY: HOW IT WORKS Ever wonder what Yves Saint Laurent‚ Donna Karen and Giorgio Armani do all the time? Work! Fashion is fun creative unique and a very complex process. There is so much misconception deliberate and inadvertent misinformation and ignorance surrounding the fashion world that it is difficult to get a clear‚ unbiased picture of how it really works? Therefore‚ for a better understanding of the subject Fashion itself meaning is a general term for a popular
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for women’s rights and equality. Women worked and worked to attempt to gain equality with men and eventually triumphed. However‚ another challenge that women had to face was oppressive clothing and fashion. The corset‚ the practice of foot binding‚ and hijabs were all massive parts of oppressive fashion. Each served a specific purpose‚ but hindered women at the same time. Foot binding was a practice in China that began around the 10th century. It lasted for a very‚ very long time in history – all
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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Speaking tearm 4 Thienhaxanh! 7.FASHION AND STATUS. Do you agree or disagree with the following statement? One should never judge a person by external appearances. In general‚ some people tend to decide whether a person is good or not good just by his external appearances. However‚ I do not go along with the idea. For one thing‚ we may notice that a person is actually a good person by talking with him regardless of his external appearances. In addition‚ I think that it is more important to look
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Sociology/SS310 Cultural pressures to be thin Have you ever taken a second to compare the size of men and women today to the sizes years ago? Recently there is a huge new trend of becoming as thin and fit as possible and thinking this how one becomes beautiful. No one actually knows where this idea has emerged from. In the past big has been known as being healthy and beautiful. Take for instance Marilyn Monroe‚ she was the pin up girl for many men and wasn’t exactly thin to today’s standards
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