| | |MKT/438 Version 7 | | |Public Relations | | |Schedule:12/17/2012 - 02/11/2013 | |
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SUMMARY REFLECTION v 1 1 1 2 2 3 4 4 5 5 TOPIC II: PUBLIC RELATIONS SPECIFIC OUTCOMES KEY CONCEPTS 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 INTRODUCTION DEFINING PUBLIC RELATIONS THE ROLE AND PURPOSE OF PUBLIC RELATIONS CORPORATE IMAGE SUCCESSFUL PUBLIC RELATIONS PUBLIC RELATIONS AND COMMUNICATION THE PUBLIC RELATIONS PROCESS INSTRUMENTS OF PUBLIC RELATIONS MEDIA FOR CONVEYING PUBLIC RELATIONS MESSAGES INTERACTION OF THE PUBLIC RELATIONS FUNCTION AND OTHER BUSINESS FUNCTIONS SUMMARY REFLECTION
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an organisation uses a monetary method of non-personal presentation to help get their ideas of goods and services to the public/target audience‚ this is usually done with the help of an identified sponsor 2. PR (Public relations) - this is when an organisation normally uses a famous person or icon to help keep at theme going to help build up a relationship and intrigue the public. 3. Sales promotions- sales promotions are when an organisation uses things such as deals such as BOGOF (buy one get
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What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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Why is Competitive Intelligence important to Public Affairs function? The job of public affairs professionals is they provide communications counsel to the
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"Is PR Practice a Job‚ a Career or a Profession?" Aiko Castro‚ COM43 Before defining whether Public Relations practice is a job‚ a career or a profession‚ let us differentiate these terms first. Based on the Merriam-Webster Dictionary‚ a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand‚ a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special
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type of message the airline can use is a travel lifestyle type of advertisement. Corporations travel departments (TDs) -Would be harder to reach these corporations. It would be more cost-effective to use other forms of communication. Public
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Abstract In today’s media society journalist and marketing public relations professionals are very comparable in many ways. Both jobs involve writing and collecting information so it can be edited for mass media play. These two also has its differences one relies on facts while the other collect and edit data. Unit 2 Individual Project 3 Introduction In this research explaining journal ethics and marketing public relations it is safe to say that both jobs have similar goals‚ repla
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COMMUNICATION DIFFERENTIATING PUBLIC RELATIONS FROM OTHER DISCIPLINES Submitted by: Submitted to: Mr. December 13‚ 2013 I. Differentiating Public Relations from Journalism Public Relations Journalism Pledge their allegiance to their company Sole interest: Staying ‘onside’ with the wider public & avoiding controversy/negative attention. Pledge their allegiance to the wider public Seek to expose the controversy of companies
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JOURNAL OF PUBLIC RELATIONS RESEARCH‚ 14(1)‚ 27–55 Copyright © 2002‚ Lawrence Erlbaum Associates‚ Inc. Glass Ceiling? What Glass Ceiling? A Qualitative Study of How Women View the Glass Ceiling in Public Relations and Communications Management Brenda J. Wrigley Department of Advertising Michigan State University The glass ceiling persists for women in public relations and communications management‚ despite increasing feminization of these fields. This qualitative study seeks to identify factors
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