The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people‚ companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to
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Public Relations The purpose of this paper is to help the student identify and analyze various definitions of the subject matter of the course MKT438. The topic at hand is the term public relations. Upon conclusion the student and both the reader should have a keen understanding of what the purpose of public relations. Firstly‚ the student will attempt to define what public relation is and what it seeks to achieve with no basis on text aptitude. Public relations seek to identify the link between
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Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option‚ elaborated with reference to the job profile‚ personality traits required‚ the courses and training involved‚ premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders‚ government
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MKT 438 Defining Public Relations University of Phoenix Your Name: xxxxxxx Date: xxxxxxx‚ 2011 Defining Public Relations Effective relations between an organization and its publics are one of the keys to business success. Given the fact that today’s society is now completely flooded with both electronic and traditional communications‚ the practice of public relations has never been of more value. In fact‚ “In the United States alone‚ public relations is a multibillion-dollar business practiced
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task‚ and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique‚ the end goal is always the same‚ to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals with a broad
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PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through various modes of media. For
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Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical‚ because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use PR techniques was P. T. Barnum. For example‚ he created a birth certificate for a woman who was claiming to have been George Washington ’s personal nurse. This would have made the woman over 160 years old. People like P
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Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations‚ or as it is commonly known‚ PR‚ are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its publics
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