France. Also thanks to the french designers during this era fashion magazines became a thing. The one lady establish Rococo fashions was Louis XV’s mistress Madame Pompadour. She had a passion for her pastel colors and the light. The happy style is how it came to be known as Rococo‚ and was how light stripes and floral patterns became a trend. Towards the end of the period‚ Marie Antoinette was one who became the leader of French fashion‚ as did her seamstress Rose Bertin. Extreme embellishment
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Q: How can a Fashion Brand know what their customer’s tastes & lifestyles are going to be in the future? 1. In the far future: In the world we live today Fashion Brands can buy information’s about the upcoming trends. A well-known way of buying information is called “cool hunting” >> Companies that predict trends. Fashion Brands can buy the information for an expensive price. Advantages: Companies have travelled the world to go find the most innovative people. They have observed them closely
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Fashion cannot survive without the media. Its success as both an art form and a commercial enterprise depends upon attention in the media. The media have played a vital role in shaping fashion into the complex cultural phenomenon it has become. Photography‚ and later film and television‚ have medialised fashion. Fashion has become an intrinsic part of today’s visual culture‚ and vice versa. Fashion magazines‚ glossies and women’s journals cannot exist without fashion‚ but fashion also cannot exist
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The History of Fashion Editor Fashion editor was born because of the existed of magazine. The first magazine in the world came from germany named Erbauliche Monaths-Unterredungen (translation: Edifying Monthly Discussions). Founded by Johann Rist‚ a German poet and composer. These magazine contain about art‚ literature‚ philosophy and science. But actually‚ the first fashion magazine was not a magazine. Instead it is a fashion illustration book by Josse Amman (1586) that regarded as the
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HIPPY FASHION TRENDS BACKGROUND Hippie movement started as a dissenting group‚ along with the New Left and the American Civil Rights Movement‚ encompassing the sixty’s ‘counterculture’ of rejecting the ‘Establishment’‚ criticizing middle class values‚ opposing nuclear weapons and the Vietnam War‚ among other things. A social revolution erupted in North and South America‚ Western Europe‚ Japan‚ Australia and New Zealand during the 1960s and early 1970s in the form of this counterculture‚ opposed
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expenditure. Many people have had to restructure the way their families live and have had to cut down on many unnecessary expenses. Fashion is one of the first categories that people cut down on. Food and housing are seen as essentials and fashion is seen as a luxury. Thins being the case‚ people don’t have the money to buy and spend‚ making it difficult for fashion houses to remain open as they have a dwindling clientele. 4.
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Case Study: Zara-Fast Fashion Case Summary: Inditex is the parent company of six different apparel retailing chains that includes Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ and‚ most importantly‚ Zara. Zara has historically been the most profitable of the chains‚ operating 282 stores in 32 countries at the end of 2001 (Ghemawat & Nueno‚ 2006). The other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Zara’s apparel offers
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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I have always been passionate about fashion. My interest in fashion led me to pursue my Bachelors in Fashion Design from Pearl Academy of Fashion in Delhi‚ affiliated to Nottingham Trent University in UK. I was one of the top students of my class and was given an award for the best portfolio of garments. During the course I got an opportunity for intern at Ritu garments. It was here that I developed a keen interest in Fashion Styling. After a lot of research‚ I found that Birmingham City University
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FASHION DESIGN Fashion Designing is the art of applying design and taste to create fashionable‚ trendy clothing. Fashion designers are most influenced by their culture. Some fashion designers work individually or in a team. The main goal of a fashion designer is to keep up with the styles and make their clothing appeal to consumers. Fashion Designers have many duties such as: Researching‚ sketching‚ choosing materials‚ looking at retail samples‚ and marketing
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