ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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middle of the 19th century‚ Japan began to emulate western fashion. By the beginning of the 21st century‚ it formed street fashion‚ a fashion style in which the wearer customizes outfits by adopting a mixture of current and traditional trends. At present‚ there are many styles of dress in Japan‚ created from a mix of both local and foreign labels. Some examples of popular styles are: Lolita‚ Gyura and Decora fashion. Lolita is a fashion subculture originating in Japan that is based on Victorian-era
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world’s greatest powers. When the war ended the events that followed over the next five decades had a great effect on the American people. There are some events that had more of an effect than others. This paper will discuss five major events over five decades that has had a powerful effect on the American people. Beginning in 1950 and ending in 1990‚ this paper will discuss the most significant events from each decade that either positively or negatively changed the American way of living. The
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I. Executive Summary Zara produces of-the-moment fashion and has developed a very successful vertically integrated company which can design‚ manufacture‚ and distribute garments to retail stores in as little as three weeks. Zara ’s target market is comprised of urban‚ fashion-conscious consumers who shop frequently for the latest trends. Currently under debate is a proposed upgrade to the POS system throughout the Zara chain. With over 550 stores‚ this would be a huge undertaking for Inditex‚
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“Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” - Coco Chanel. All throughout history‚ fashion has always been important. During the mid-1500s‚ Queen Elizabeth I came into power and drastically changed the fashion of England. The fashion of the Elizabethan Era shaped the culture and made an impact on the era and its people. Elizabethan upper class’s clothing was elaborate and very layered
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The History of Fashion & Costume Fashion & Costume Costume has developed for thousands of years‚ the most obvious line of division is the male and female dress. The Greeks and the Romans wore tunics which are similar to skirts. In this period the garments would have a draped detail whether it is masculine or feminine. The fashion history on ancient Greece has been inspired by the Greek vases‚ pots and statues. The Greek and Romans would use fabrics like silk and linen. Ancient Egypt Ancient
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The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Cons 2. What Segmentation scenario is likely to produce higher revenues? To estimate
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available in relaxed fit and even baggy. Hip Hop had now become a large market for young teenagers and people in their early twenties. I went to a private school with a very strict dress code and even there you could tell that the new urban fashion was having an effect on the way some students dressed. They would try to get baggier pants and would wear bright colored shirts with logos on the front. At ballgames they would wear baggy blue jeans and sweatshirts with "Polo" or "Nautica" emblems
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Career Speech Purpose: To inform audience about the career of a Fashion Director Intro: The fashion industry is something I’ve always wanted to be involved in since I was young‚ and I knew I had no choice but to make a career out of it. Many people are skeptical of any career within the fashion industry‚ well‚ in my opinion‚ only because they think you won’t benefit from it or be able to find a job at all. But in actuality‚ fashion is always changing and the demand for people with the knowledge
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THE IMPORTANCE OF ORIGINALITY IN FASHION BY FIRUZÉ FRENCH The Importance of Originality in Fashion By originality in fashion‚ I’m not talking about the originality of everyday people and their fashion style‚ what they wear and how they wear it. I’m talking about the difficulty top fashion designers face every 6 months when they make a great effort to create a contemporary and original collection for the fashion catwalk to please brutally honest fashion critics‚ of magazines and of the public
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