FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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Fast foods have become a common trend amongst many individuals. Most people would always say they don’t have time hence opt for fast foods. With the advancement of modern technology these foods are made in way that leaves questions unanswered. Despite research showing organic food such as meat and poultry serve better nutritious supplements‚ most people tend to rely on fast foods such as vanilla and‚ barbecue more so in U. S. A. (Alexander‚ 22). There are some negative aspects pegged to modern
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Effects of Fast Food Fast food is an alternate solution to appease hunger. These days many parents are busy in their time consuming jobs and teenagers are lazy to bring food. It is rather simple to buy food in few minutes. Even though it is quick and easy‚ it is addictive which causes major health problems and money issues. Many people are attracted to the sensational‚ salty French fries from McDonalds‚ carbonated water with loads of colored dye and sugar supplements‚ soda‚ feisty‚ tasty
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Some trace the modern history of fast food in America to July 7‚ 1912‚ with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn & Hardart Automat in Philadelphia in 1902‚ but their “Automat” at Broadway and 13th Street‚ in New York City‚ created a sensation. Numerous Automat restaurants were built around the country
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The History of Fast Food Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome‚ inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century‚ the idea of eating out for fun didn’t take off in Western society until the late
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The acid-fast stain is performed on samples to demonstrate the characteristic of acid fastness in certain bacteria. Acid fastness is a characteristic that is shared by just a few organisms‚ so staining to determine if organisms possess this trait is useful in microbial identification schemes. The Ziehl-Neelsen method has endured as a reliable and effective way to demonstrate the acid-fast bacteria. Materials: 18-20 nutrient hour agar slant culture of Staphyloccus aureus 4 day old nutrient
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turn on the television or radio and not be hit with advertisements introducing the latest fast food trend fresh and healthy food options. More often‚ the media bombards us with slogans such as Subway ’s common pitch to "eat fresh" or McDonald ’s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy‚ deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan
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(2011). Research conducted has shown fast food to be a leading contributor to childhood obesity with close to one third of children consuming and demonstrating weight gain and risk of obesity (Holguin‚ 2004). The fast food industry stands accused of attempting to addict people‚ at an early age‚ to their food with a direct result of increased incidences of obesity. Much like the tobacco industry and smoking‚ there is debate whether responsibility lies with fast food or with individuals and their parents
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The impact of the fast food movement on the slow food movement Everything today is fast. People think fast‚ speak fast‚ walk fast‚ write fast and eat fast. "Fast food has become such an integral part of the busy American lifestyle that there are more than 300‚000 restaurants offering it throughout the United States today" (Dorfman‚ 2001). Since everything is becoming "fast" in the world‚ the slow food movement if gradually being taken over by the fast food movement and significant factors of the
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that the country has favorable demand environment for the fast food industry in Asia. Although China and Singapore’s economies grew at seven and ten percent‚ respectively‚ within the last year‚ the former is too undeveloped for a company with no operations in Asia and the latter represents a market that has been saturated. Ranking fifth on GNI per capita is a double-edged sword. On the one hand‚ Korea only ranks behind the countries whose fast food industries have already matured and thus showing
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