referential groups and virtual consumption communities 3 2.1.1 Online referential groups in fashion and fashion bloggers 4 3. Fashion opinion leadership 5 3.1 Fashion opinion seeking 5 3.1.1 The process within referential groups in fashion: coherence of opinion leaders and opinion seekers 6 3.1.2 Victoria Beckham as fashion opinion leader for the Birkin Bag 7 4. Why and how marketers make use fashion opinion leaders 9 5. Conclusion 13 List of references 14 List of illustrations
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Research question #1: What are the characteristics of the Japanese street fashion? Japanese Street Fashion By Jennie Gandhi [pic] While considered by many as daring‚ outlandish and provocative‚ Japanese fashion has come a long way from being just about kimonos and school uniforms. Their eye-popping and flamboyant outfits have largely been influenced by Japan’s huge underground club scene. Tokyo and Osaka is where Japanese Street Fashion is at its best. By adopting a mixture of current and traditional trends
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A comparison of fashion magazine in the UK and China Table of Contents 1.0. Introduction 3 2.0. The UK’s fashion magazine 3 3.0. The China’s fashion magazine 4 4.0 Analysis 4 5.0 Conclusion 6 6.0 References 6 1.0. Introduction With the rapid development of information technology‚ there are more and more types of communication media. Nowadays‚ Internet has become a popular communication media because of its shortcut and convenience. However‚ traditional media such as magazine
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A FASHION ICON The definition here might be: someone who leads in fashion circles. Someone might also say it was someone whose wardrobe suggests comfort in styles of yesterday‚ today‚ and those up-and-comers of tomorrow. An icon could also be someone who‚ while dressing trendily‚ also was able to be true to a look that celebrated their unique style.... An icon might also be someone whose "look" was simply timeless and unaffected by trends..... I tend to see a fashion icon as having
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and Yohji Yamamoto were among the first non-western designers to be included in the official world of fashion since the revolution of the first Paris show in 1981 Rei Kawakubo and Yohji Yamamoto appeared in. (Teunissen‚ 2005) While Western dressmaking focussed on showing the natural shape of the human body‚ “by contrast‚ Japanese designers creations shrouded the body.” (Fukai 2005:22) Fashion in the West has mainly been based on creating the ideal silhouette and body shape through clothing.
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and global trend existing in each country‚ internet and media culture and their local events. Things that will not be covered in this essay would be globalization or influences from the trickle-down effect‚ individual subcultures‚ and established fashion designers. 1: Comparative Youth Culture: What is it? This essay aims to put both Singapore and Tokyo’s youth culture side by side to pick out the differences from each cities. By writing a comparative essay on the two asian cultures‚ one can see the
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Assignment 2 The Summery of the Group Work A fashion forecasting report was conducted for Miss Selfridge Company to enable the development of new fashion ideas that would appeal to its customers. After getting familiar with the classic Miss Selfridge style and its history the research process had begun. One of the most useful resources for ideas were the Fashion weeks‚ showing collections of famous and up and coming designers in New York‚ London‚ Paris and Milan. The most coveted pieces‚ cuts
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clothes of her own. Much of her funky personality was contributed by the clothes she designed earlier in life. Growing up in Connecticut‚ Johnson is a designer that represents the Fashion Capital of New York City. "What I tried to do was a combination of dance and art‚" she recalls. Johnson says that she settled on fashion designing when "I realized that making clothes is completing what a drawing can’t be—going from two dimensional to reality." Betsey Johnson was on the cheer team all throughout high
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A career in fashion marketing can make someone a huge success. The different aspects of this job can range anywhere from a buyer to an executive. A buyer is the person who decides how many of each clothing item to order for the store to sell‚ and an executive is the person who single-handedly decides who does what‚ and controls the business aspect of the job. Fashion marketing allows someone to be creative‚ and still have a challenge in regards to knowledge and using their brain’s full potential
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Fashion blogs are bad Did you know that a fashion blog is actually a drug‚ well it’s not classified as a drug but you get addicted to them. You stop seeing the importance in life such as news‚ disasters and so on. All that’s on your mind is fashion‚ shoes and makeup. Fashion blogs also makes you spend money. I think fashion blogs are bad and here comes some reasons. First of all fashion blogs are only nonsense. All there is to read are clothes‚ makeup‚ bags and shoes. All their readers
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