CONCLUSION: COMPARISON ZARA VS BURBERRY…………….4 REFERENCES.……………………………………………………………………5 Introduction ABOUT ZARA… Zara started operations in Spain in 1975‚ and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX‚ one of the world’s largest distribution groups. Their unique business model includes design‚ distribution‚ production and sales and they do all this through their retail network‚ where they think the customer
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Playing the Blame Game Growing up children love to eat at McDonalds‚ Burger King‚ or their local pizza place. The fast food industry offers prepackaged‚ unhealthy foods that are marketed through advertisements and media as a kid friendly quick breakfast‚ lunch or dinner. Many blame obesity in children and young adults in the easy access to fast food. Is it fair to suggest that the numerous fast food places that are available are the leading factor in the increase of obesity amongst children? There are
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ACTIVITY MAPPING 이 과정은 조직의 어떠한 활동들이 어떠한 형태로 각 부분들과 연관되어 있는지 보여주며‚ 핵심역량과 트레이드오프등을 보여준다. ONGOING PRODUCT CHANGE 자라는 끊임없는 디자인을 통해 상품을 매 시기마다 제작하며‚ 매장의 디스플레이 또한 같은형태로 2주 이상을 지속시키지 않는다. WORD-OF-MOUTH MARKETING 자라는 매장 디스플레이 외에 일절의 미디어 홍보를 하지 않으며 잡지화보 또한 찍지 않는다. 모든 사진은 매장 전시용‚ 혹은 공식홈페이지 전시용이며 오로지 제품에 대한 신뢰를 바탕으로 고객을 통한 입소문을 마케팅 전략으로 삼는다. GREAT STORE LOCATION IN HIGH TRAFFIC AREAS 자라는 매장위치 선정에 있어서 공을 들이며 매출을 기대하며 아무 자리에나 들어서지 않는다. 자라 매장 선정요소에 경우 공개하지 않는 자체기준이 있다. 큰 시장이라고 무조건 입점하지 않으며 매장이 마케팅이자 세일즈인만큼
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Analysis on Fast Food Culture and Its Double-side Effects to the world from the Development of American Fast Food Analysis on Fast Food Culture and Its Double-side Effects to the world from the Development of American Fast Food Outline Ⅰ.Introduction Ⅱ. Brief History of American Fast Food Famous Brands of Fast Food 1. McDonald’s 2. KFC Ⅲ. The Development of Fast Food Industry Ⅴ. Globalization Ⅵ. Conclusion 陈秋丞(jack) 1226210934 English class 1209 (semester 2-2013) June 6th 2013
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1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously successful from the beginning and produced
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Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food
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thomas goldy Prof. Lastrapes English 1A 19 april‚ 2013 Life in the Fast Food Lane The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of any household in the country‚ it is also arguable that this is already the case for the world as well‚ and if not now then very
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1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Competitor Analysis The fashion industry is one of the most fast-paced and fast-moving consumer sectors in the market‚ so it is no surprise that there are many companies who are competing against each other in terms of obtaining the most market shares. This industry also attracts numerous consumers who are style-conscious and are up to date with fashion and trends; therefore companies must continuously develop themselves in order to stand out and to be chosen by consumers. Our final project’s main
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Brand-New Fast Food Trend Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald‚ KFC‚ Burger King‚ Triple O’s‚ Café de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong nowadays. Firstly‚ trend of fast food culture
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