ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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Case Analysis 1: Zara IT for Fast Fashion 1.) After analyzing the case Zara: IT for Fast Fashion and reviewing the company’s operational strategies‚ we can identify both positive and negative aspects within the organization. Major contributors to the company’s success include: a fined tuned value chain system; lean manufacturing‚ design and distribution; the ability read target markets and predict market trends. Conversely the most significant issues identified in the case include: (1) Poor IT
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for Fast Fashion Zara is a leading brand in the fashion retail industry. It is a vertically integrated retailer‚ a pioneer of the Just-In-Time Inventory system. It becomes important to define the critical success factors for this industry in the analysis presented through the following three questions: 1. How can you differentiate Zara’s use of IT? Technology investment should be targeted at the points in the value chain where the impact is most significant. If we look at the value chain of the
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ZARA: IT For Fast Fashion 1. Is Zara’s business model scalable ? No‚ Zara’s business model is not scalable Reasons: • • • • Though Zara is able to do well in a dynamic market‚ most of the sales of Zara come from Spain (46%) and from women’s segment (73.3%). Hence it becomes very difficult for Zara to scale it up to other countries and other segments. Zara follows decentralized model where store managers have lot a of power – It is very difficult to find such efficient people once we they scale
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Fast Fashion and its Advantages Fast fashion goes with the English adage - out of sight‚ out of mind! Fast fashion defines the different fashion trends in clothing‚ apparels‚ jewelry‚ accessories‚ etc.‚ that hit the market‚ hit their peaks and zoot out of sight before you even have time to make up your mind about whether you liked it or not! Here are the advantages of Fast Fashion. Veni‚ vidi‚ vici! - Julius Caesar Followers of fast fashion will agree that the above quote aptly epitomizes
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Republic of the Philippines BATANGAS STATE UNIVERSITY JPLPC- Malvar Campus Malvar‚ Batangas COLLEGE OF ENGINEERING AND COMPUTING SCIENCES LAB EQUIPMENT FAMILIARIZATION EXP. 1 Submitted to: Ms. Yzle Marie Balita Submitted by: Jesmar T. Angulo (IE-411) Rating: LAB EQUIPMENT FAMILIARIZATION EXP. 1 Objectives To be familiar with the main blocks of the oscilloscope and the function of each block. Understand
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systemet. Berg‚ Jerone.P. van den‚ and W.H.M. Zijm. 1999. Models for Warehouse Management: Classification and Examples Bertelsen‚ Sven. 2007. Lean Shipbuilding. A Norwegian Research Project. EGLC 6. Bicheno‚ John. 2004. The New Lean Toolbox Towards Fast‚ Flexible Flow: PICSIE Books. Cameron‚ Esther‚ and Mike Green. 2004. Making sense of change management: a complete guide to the models‚ tools and techniques of organizational change.‚ ed E Choi‚ Ty. 1995. Conceptualizing continuous improvement: Implications
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weeks of the emergence of the fashion trend (Mcafee et al.‚ 2004). This allows them to rely on their loyal customers to frequently visit their stores (Mcafee et al.‚ 2004). Zara’s competition includes The Gap‚ Benettons‚ and
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Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. Zara is the most internationalized of Inditex’s chains. The group is headquartered in A Coruna‚ Spain‚ where the first Zara store opened in 1975. As of August 2009‚ there are more than 1‚500 Zara stores around the world. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared with a six-month industry average‚ and launches around 10‚000 new designs each year. Zara
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Education‚ Business and Society: Contemporary Middle Eastern Issues Emerald Article: Entrepreneurial success‚ using online social networking: evaluation Joel Indrupati‚ Tara Henari Article information: To cite this document: Joel Indrupati‚ Tara Henari‚ (2012)‚"Entrepreneurial success‚ using online social networking: evaluation"‚ Education‚ Business and Society: Contemporary Middle Eastern Issues‚ Vol. 5 Iss: 1 pp. 47 - 62 Permanent link to this document: http://dx.doi.org/10.1108/17537981211225853
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