American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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and more international companies focus their global marketing strategies on the developing countries. This report will discuss the representative American fast food industry such as KFC and McDonald’s sets their successful global strategies in China and brings the changes of American fast food culture with Chinese characteristic. Chinese fast food market: The economic reform opened China market to the outside world and improved the standard of living of average Chinese people. In late 1978 china began
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Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to
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The Negative Effects of the Fast Food French-Fries Production and Distribution Process Hamburger‚ soda‚ and french-fries: This fast food combo is the most powerful trinity in everyday American food. People are attracted to its reasonable price‚ taste‚ and convenience. Although most people are still not aware of the issues caused by the production and distribution process of this new age food‚ the problems are increasingly debated because of the severe repercussions that need to be acknowledged
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FACULTY OF HEALTH SCIENCES THE EFFECTS OF EATING FAST FOODS NAME : NOR AZWANNIS BINTI FAHROLROZI (2009680788) NORMALIZA BINTI ZAMAN (2009605054) COURSE : DIPLOMA in NURSING (HS110-3C) SUBJECT : ENGLISH FOR ACADEMIC PURPOSES CODE : BEL 311 (FIRST DRAFT) LECTURER’S : MDM. JEBA EBENEZER DUE DATE : 16th AUGUST 2010 Fast food refers about food such as hamburgers which is prepared quickly and that you can take away with you (Longman Contemporary English‚ p. 574). It is served at a counter
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Total Quality in Fast Food MGT 449 2011 Total Quality in Fast Food In the world of fast food restaurants product and service quality are what make or break a chain. Both Wendy’s and McDonald’s have spent years and millions of dollars to get the level of quality that they produce just right. The key to the success of both of these fast food giants is total quality management. While they both may share some marketplaces‚ they both use different processes to get the results that they are looking
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Cooking dinner is the last thing on your agenda after a long day at work. There are eight fast food restaurants to your left and right‚ you pull in get yourself and the kids food for under five dollars and under five minutes: simply convenient. So many Americans today find themselves driving through a drive through picking up dinner for the family rather than cooking a home cooked meal. The outrageous amount of fast food that people consume in a week is becoming unbelievable. When getting off of a long
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and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast food to gain
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Fast food chains have taken over America‚ but this is not a good thing. Obesity has become one of the biggest problems the United States of America. Anywhere from 25 – 30% of children‚ and 50% of adults are obese. Where does this obesity come from? Fast food chains with processed foods‚ “mystery meats”‚ and “sugar shocked” pops are major contributors to this widespread problem of obesity. What about this food is so bad for us? It is the trans fats that are in tasty products straight from our favorite
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Essay 2: Rhetorical Analysis Project: Fast Food Nation Hoffman Length: 3 pages Due Date: 3/8‚ 3/11 or 3/13 Analyze the rhetorical conventions used in the documentary film‚ Fast Food Nation. The 2006 film is an adaptation of the novel written by Eric Schlosser who also co-wrote the screenplay. The film follows the Vice President of marketing for a fast food chain called “Mickey’s” as he discovers the truth behind the famous 99 cent burger. Schlosser performed years of research for both the
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