Research Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food‚ we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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In Fast Food Nation Eric Schlosser expands on why Americans should ditch fast food restaurants. He explores the origin of the most successful fast food chains‚ including McDonalds‚ Taco Bell‚ and Burger King. Split up into different sections‚ Schlosser describes the unsanitary kitchens‚ the underpaid employees‚ and the unsafe meatpacking industry. Above all the common theme found throughout this nonfiction book is the underlying greed found throughout the entire fast food industry. Schlosser starts
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Obesity and its effect on America Natasha stood there looking in the mirror. As she looked at her reflection‚ she could not hold back the tears that flooded her eyes. The doctor’s words kept running through her mind over and over‚ “You are running out of time Natasha”. She started to tremble as she felt the fear grip her heart. “How could I let this happen to me?” she thought‚ “I’m only thirty-five!”…. America needs to wake up and realize the impact obesity has had on our country and see the
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was written in 2005‚ titled Fast Food‚ Slow Death‚ the writer goes by Terrance the Terrible he started; “Oh‚ I love the greasy‚ tasty‚ salty‚ fattening things / Hamburgers‚ Milkshakes‚ fries‚ and onion rings / Footlong hot dogs‚ all beef patty /All so yummy‚ all so fatty.” (“Terrance” 1-4) The character Terrance describes has a love for these fatty meals. “It’s easier to rip at oily paper than at banana peals / Who cares about the consequences / The food is good The food loves you best.“ (1-3) As the
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dollars are spent on food purchased away from home in the average American family. The numbers are even more increasing to single status Americans. Don’t get me wrong‚ I like fast food‚ but it doesn’t come close to a home cooked meal. Home cooked meals are comfort foods that help a family bond. Whether it is a recipe passed down for generations‚ or culinary discovery made inventive genius‚ nothing beats a good home cooked meal with family. The main temptation to indulge in fast food is its convenience
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“fast food‚ the values it embodies‚ and the world it has made. Fast food has proven to be a revolutionary force in American life. “I” am interested in it both a commodity and as a metaphor” (Shrodes 2012). Eric Schlosser comments on fast food franchises and advertisements where not an overreaction. Fast food has become a plague on the American people. Not only can they be found on every corner‚ but the advertisements are everywhere. They go out of their way to captivate the attention on just about
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examples is fast food. Today the demand for the‚ hectic lifestyles‚ timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982‚ there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also
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"Explain the causes for the popularity of fast food restaurants" In this modern lifestyle the popularity of fast food restaurants are growing every day. Fast food restaurants have appeared in large quantities all over the world and these restaurants have become more popular‚ because fast food can be prepared and served very fast. Jessica Williams (2007‚ p. 216) finds that “Fast food restaurants were firstly appeared in Unites States in the 1940s. Today there are hundreds of thousands of them.
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entirely fix the problem of obesity‚ but we can encourage others to follow the path of living a healthy lifestyle. It is known that people in America spend more money on dining than on groceries. Me‚ being a personal fan of food‚ love to eat out but there is so many restaurants that sell unhealthy and fatty foods that aren’t good for you. We can start with making our community a better place by replacing most of the unhealthy food options with healthier ones in restaurants. Obesity is being grossly overweight
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