1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
Premium Marketing Brand Hamburger
Causes of Obesity Causes of Obesity I. Introduction: A. Background B. Definition C. Hook: Do you know that there are more than 524 Million obese people in this world and it’s increasing? (worldometers). Thesis statement: Diseases are effects of obesity; however‚ obesity is caused by many factors. II. Causes of the Obesity A. Lack of sleep. B. Technology. C. Pregnant. D. Fast food‚ snakes and soft drinks. E. Inactive. F. Genes and family history. G.
Premium Obesity
Fast Food “Approximately 30.3 percent of children (ages 6 to 11) are overweight and 15.3 percent are obese. For adolescents (ages 12 to 19)‚ 30.4 percent are overweight and 15.5 percent are obese”. Every year the percentage of Americans increases the obesity and death rate in the United States of America. This all is happening because of unhealthy junk food we eat every day. People eat fast food almost every day because they are too lazy to cook healthy food in their home so they always look for
Premium Nutrition Hamburger Fast food
February 2015 Causes for the popularity of fast-food restaurants In 1972‚ United States spend three billion dollars on fast food‚ but in 2010 this number change to $165.000.000.000. Only Mc Donald’s feeds more than 46.000.000 person every day. Fast-food chains spend big amounts of money every year on publicity to give people the option to have a quick meal for a low price. People do not care if what they are eating is healthy‚ because they are too busy working. The popularity of fast-food restaurants
Premium Fast food United States Nutrition
All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan‚ 2009). In the beginning‚ American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas‚ fish and chips‚ burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has
Premium Fast food Fast food restaurant Junk food
Americans’ obesity has rapidly increased because of advanced technology and Americans’ lack of self control. Obesity has been designated as a global epidemic by the World Health Organization since 1998 and is one of the most common chronic illnesses for both adults and children (WHO). The American Obesity Association states that currently 64.5% of adult Americans and 45.6% of American children are categorized as overweight or obese‚ which means they have too much body fat (AOA). What causes this increasingly
Free Obesity
Essay : Junk Food #Draft 2 Published by MDMUAZZAM under on 11:08 PM Junk food is being blamed for causing many undesirable problems to children. It is referred to any food that is low nutritional value such as instant noodles‚ potato chips and chocolate bars. Takeaway foods‚ pre-packaging meals and sugary snack food are also included as junk food (Trab 2005). In response to the problem‚ I strongly believe that the sale of junk food should be banned. The first reason why junk food should be banned
Free Nutrition
and Cons of Junk Food? Junk food industry is taking off these days‚ which incites both young and old. There are various pros and cons of junk food. Junk food such as fries and pizzas are tantalizing for everyone. Junk foods are filled with calories and fats without nutritional values. One benefit of fast food is that you can walk in‚ order and eat. For the modern youth‚ vegetables and fruits are not that appealing as compared to junk food such as pizzas and fries. Junk foods are delectable and
Premium Nutrition
me you probably have had more fast food than you would like to admit. Fast food is an idea that has taken the world by storm‚ being able to travel from home to Chicago‚ to Boise‚ to Atlanta or now even China and get the same food made you way! Some people blame fast food for America’s obesity and laziness problems while others could not live a day with out a Big Mac or Whopper. Fast food was originally intended to serve working class citizens at a fair price for food when they were hungry. Today
Premium Hamburger Fast food United States
Easily prepared and fast served food is called Fast Food. The concept has grown worldwide with many restaurants coming up day in day out. One of the reasons for this type of restaurants becoming most sought after is low investment requirement for the entrepreneurs and varieties of foods served in a short period of time for the consumers. In most of cases of fast food preparations‚ food is made ready made and is served repeatedly heating it. Fast food facts The fast food facts are un-digestible
Premium Nutrition Food