CHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food‚ which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals‚ pairs or larger groups‚ to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishments
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1. Introduction The objective of this assignment is to develop an environment analysis research designed to identify preferred location‚ potential target markets‚ competitors’ analysis‚ and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience‚ something one can enjoy with family and friends. However‚ eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar
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used a variety of data sources and methods to provide a comprehensive analysis of the U.S. fast food market. Through publicly available data‚ we thoroughly document and evaluate the menus and marketing practices of the nation’s largest fast food restaurants. Whenever possible‚ we used the same methods as our 2010 report‚ “Fast Food FACTS: Evaluation of the nutritional quality and marketing of fast food to youth‚”1 to measure changes over time. Our methods include analyzing the nutritional
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COMPETITION ANALYSIS Of MC DONALDS By Nihit Agarwal "Billions served." indeed. McDonald’s is the world’s #1 fast-food company by sales‚ with more than 30‚000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today‚ “McDonald’s operates over 31‚000 restaurants worldwide‚ employing more than 1.5 million people.” In terms of countries‚ it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation
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The Good and Bad of Fast Food The Good and Bad That Fast Food Brings To Our Society Shawn Guzman E.C.P.I. English 110 The Good and Bad That Fast Food Brings To Our Society In this day and age everyone has had some form of fast food. There are many options to choose from all around the world. If one was to travel down any main city block‚ he or she may be overwhelmed with the many options to choose from. The most popular options may be McDonalds‚ Burger King‚ Pizza Hut‚ and
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epidemic in the United States called obesity which is fueled by fast food chains worldwide. Fast food is becoming apart of so many young teens in america that it is crippling the nation’s new generation in the long term effects. The fast food in this country controls the nation’s nutrition‚ therefore we should encourage these chains to put healthy options on their menus. This will drop obesity rates dramatically. The problem with fast food is that it leads to obesity and obesity can have bad long
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WSU Analysis of the fast food industry Assignment 3 [Type the author name] 6/1/2012 . Analysis Of The Fast Food Industry In the United States‚ fast food is as much a tradition as is baseball and football. Restaurants like McDonald’s‚ Wendy’s‚ Culvers‚ and Burger King have been feeding hungry Americans for years. With the fast pace of today’s workers‚ people need to be able to grab a quick bite on the go without having to
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Professor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sure
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paragraphs‚ we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are socially responsible‚ it becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today‚ it may be necessary for a corporation to show it is socially responsible to attract consumers. According
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What is fast food and why is it so popular? Fast food refers to food that can be prepared and served quickly. Fast food restaurants usually have a walk up counter or drive-thru window where you order and pick up your food. Fast food restaurants are popular because they serve filling foods that taste good and don ’t cost a lot of money. However‚ fast food is usually cheap because it ’s often made with cheaper ingredients such as high fat meat‚ refined grains‚ and added sugar and fats‚ instead
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