1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Fast Food Fast food is the term given to food that is prepared and served very quickly‚ first popularized in the 1950s in the United States. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. With the efficient service‚ low prices‚ and casual atmosphere‚ fast food seems like the ideal "all-American" choice. In fact‚ over 25
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“Fast Food Industry” There are a few issues in the United States that many of us are talking about daily. One of those main issues that are being talked about is food in our society. But even more specific than that‚ many are talking about how the fast food industry has affected and impacted our society. There is a lot of history of how fast food has started. There were a lot of entrepreneurs many years ago that realized that going into the fast food chain would bring them great profit (Levenstein
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Fast food is a trend that is feverishly catching on with our generation. This is mainly because of our fast paced lives in an increasingly competitive society. As the world progresses‚ everyone gets hard-pressed for time‚ making a huge population of the modern day families to turn to fast food and ready-made meals. They no longer seem to have time in the day to sit down and cook a meal for themselves and their families. As the name suggests‚ fast food can be prepared fast and can conveniently be
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Fast food Today‚ with improvement of living standards‚ taxes of government are rising and becoming diverse. The government collects taxes for keeping their countries sustainable development and Shortening the gap between rich and poor. This essay will focus on one of common taxes‚ ‘fast food tax’. Fast food refers to a kind of food‚ which can be cooked and served quickly and conveniently. In this essay‚ I will discuss when the government rises tax of food‚ how the supply change in Australian market
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side of fast food Nowadays a problem of fast food is widespread all over the world. Fast food restaurants are situated almost in every country. The most popular of them are McDonald’s‚ Burger King’s‚ KFC restaurants. Even if it is easy to buy and cheap‚ the health risks outweigh the five minutes of satisfaction that fast food brings. One should carefully think before they eat fast food because there is disadvantages in the fast food. The health risks that come from eating so much fast food are life-threatening
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ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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Easily prepared and fast served food is called Fast Food. The concept has grown worldwide with many restaurants coming up day in day out. One of the reasons for this type of restaurants becoming most sought after is low investment requirement for the entrepreneurs and varieties of foods served in a short period of time for the consumers. In most of cases of fast food preparations‚ food is made ready made and is served repeatedly heating it. Fast food facts The fast food facts are un-digestible
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IS FAST FOOD IS GOOD FOR OUR HEALTH OR NOT In the busy and hectic schedule of modern times‚ people have no time to prepare nutritious food during the day. They have to walk out early in the morning and spend most of the time at workplaces. Thus‚ they have to depend on the instant foods that are available in restaurants and hotels. This is the prime choice of youngsters for the delicious and tempting taste of junk food. In spite of dangers of fast food‚ they appeal to everyone’s appetite irrespective
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Have To Be Aware Of! Fast food is an invention of modern times and even if it may seem now and then the best solution for dinner‚ a lot of disadvantages are attributed to the concept of fast food. So what are the advantages and disadvantages of fast food? Fast food can be thought as a useful invention‚ but also as a negative one. As any other things‚ this also presents strong positive aspects and disadvantages. There are a lot of discussions in order to agree whether fast food is beneficial or not
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