TOWARDS THE PARTIAL FULFILMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography 34 7 Annexure
Premium KFC Fast food Hamburger
The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken‚ Delicious Satay Burger‚ Nasi Marrybrown‚ Speciality Wrap‚ Fish ‘n’ Chips‚ Mi Kari‚ Chicken Porridge‚ finger foods‚ salads‚ fun
Premium Fast food restaurant Fast food KFC
The Big One Top executives for major fast food industry are some of the highest paid executives in the world today. To most of the public we have no idea as to what goes on behind the doors in the fast food industry‚ other than what we order at the restaurant. These executives are part of a major problem our society is having with this industry. Are they to blame‚ maybe‚ but besides the executives there are many others that play a major role in this industry that is considered to be a giant
Premium Fast food United States Hamburger
EFFECT OF JUNK FOOD ON HEALTH * JUNK FOOD FACTS * ANALYSIS OF QUESTIONNAIRES * RESULT * QUESTIONNAIRES FILLED BY RESPONDANTS * BIBLIOGRAPHY INTRODUCTION Junk food is typically defined as foods with little nutritional value that are high in calories‚ fat‚ sugar‚ salt‚ or caffeine. It is widely believed that the term was coined by Michael Jacobson‚ director of the Center for Science in the Public Interest‚ in 1972. Common junk foods include salted snack foods‚ gum‚ candy
Premium Nutrition Fast food Junk food
According the documentary Fast Food Women‚ it seems that it is in fact women that are mostly found working at a fast food restaurant. There are numerous reasons as this could be including having trouble finding another job‚ or even just settling for that job to help make ends meet. Despite‚ the fast food chain having mostly women as their workers‚ it is still men that tend to manage the restaurant. In order‚ to confirm this conclusion I decided to attend a fast food restaurant myself. I did not have
Premium Fast food Hamburger Food
SPRING 2013 INTRODUCTION TO BUSINESS (MGT211) ASSIGNMENT NO. 01 DUE DATE: 2ND MAY 2013 MARKS: 20 ASSIGNMENT: TOPIC: PEST Analysis for New Business Learning objectives To get knowledge about the importance of a PEST analysis. To know about the qualities of a good businessman. Learning outcomes After this assignment‚ student will: To understand the role of PEST analysis for goods and services. To understand the qualities of a good businessman required for the success of a business. Case:
Premium Citation Management Typeface
Economics THE EFFECT OF FAST FOOD RESTAURANTS ON OBESITY Janet Currie‚ Stefano DellaVigna‚ Enrico Moretti‚ Vikram Pathania February 2009 www.wine-economics.org The Effect of Fast Food Restaurants on Obesity Janet Currie‚ Columbia University and NBER Stefano DellaVigna‚ UC Berkeley and NBER Enrico Moretti‚ UC Berkeley and NBER Vikram Pathania‚ UC Berkeley January 2009 Abstract. We investigate the health consequences of changes in the supply of fast food using the exact geographical
Premium Fast food Fast food restaurant Nutrition
*CHAPTER* 3 COMPETITIVE ADVANTAGE *IN THE* FAST FASHION Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This chapter highlights the sources of competitive advantage that may exist inside the field
Premium Supply chain management Supply chain
Organizational behaviour in fast food industry is an important area to analyze as fast food sector is growing rapidly. It has direct positive relation with organizational productivity. Around the globe‚ the penetration of fast food sector is enormous. A field study was conducted in order to evaluate the employees’ perception of various dynamics of organizational behaviour. The context selected was the fast food restaurants of Pakistan. A sample of 100 fast food restaurants’ employee was selected
Premium Fast food Organizational studies Organization
industry will consolidate in much the same way as the airline industry has‚ with five or six major chains dominating the market. Such consolidation will create a market that is highly competitive. The firms that survive this consolidation will be the ones that understand their customers. C. In response to growing competitive pressures‚ hotel chains are relying on the expertise of the marketing director. IV. Travel Industry Marketing A. Successful hospitality marketing is highly dependent on the entire
Premium Marketing