American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Raising Taxes on Fast Food Which sounds better‚ a $10 burger and soda‚ or a $3 grilled chicken salad and water? While convenient and cheap‚ the widespread eating of fast food has caused many health problems throughout America. By raising taxes and making fast food more expensive‚ I think Americans will begin to eat healthier‚ other restaurants will see economic success‚ and the government will spend much less on health care. When fast food prices are jacked up‚ this offers people an incentive
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Fast Food – A Silent Killer It’s recognized that fast food isn’t healthy or nutritious at all and as a matter of fact‚ it’s completely harmful to you. Therefore it is crucial for you to know about fast food nutrition details that will help you become more conscious of the unknown dangers of eating fast foods which can be even worse than you may ever have thought possible. Americans have for ages been familiar with consuming fast foods and recently‚ this problem has also spread to the rest of the
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Throughout Fast Food Nation‚ there are many topics and issues discussed that bring the reader to question one’s self and their eating habits. While reading through‚ I had a burning question that seemed like a reasonable thing to wonder. How was fast food evolved or changed since it’s upbringing? With a little research and some strategic digging‚ I was able to find some information that would lead me to a satisfying answer. With the start up of McDonalds in the late 1940’s‚ fast food was a new and
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COMPETITIVE ANALYSIS 1 Competitive Analysis Bryndee Conwell ECO/365 April 3‚ 2012 William Mason COMPETITIVE ANALYSIS 2 Competitive Analysis Starbucks mission is “To inspire and nurture the human spirit— one person‚ one cup‚ and one neighborhood at a time” (Starbucks‚ 2009). Headquartered in Seattle‚ Washington since its founding in 1985‚ Starbucks Corporation “purchases and roasts whole bean coffees and sells them‚ along with specialized handcrafted coffee and tea beverages and food items
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blaming fast food restaurants for obesity? When is it individual responsibility and when is it appropriate to place blame? Can we really classify obesity as an epidemic? We speak of it as though it ’s a new viral strain sweeping the country. Obesity in America has risen over 15 percent in the last 20 years‚ but it ’s been on the rise many years prior. Let’s just focus on fast food restaurants for a moment. Fast foods can benefit you in any way that you need it to. It is affordable‚ fast‚ appetizing
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Fast Food VS You At least 20% of Americans suffer from a possibly fatal disease if not taken care of properly. This disease is happening nation wide and according to the Centers of Disease Control and Prevention in the last 20 years they have seen a dramatic increase. This disease that is affecting children ranging all the way to adults is called obesity and has recently been taking over mainstream media. When it comes to the topic of obesity‚ most of us will readily agree that Americans have
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organic foods that we have available‚ that we would slowly be getting better with our weight as a country. Unfortunately the reality of the situation is organic food are expensive and with the way the economy is today many people are working on a budget and simply cannot afford to splurge on the organic items. So now that we know that lets look at the second half of that equation‚ Fast Food! Now as much as people criticize the fast food industry it’s convenient and like the name says fast. Now
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Appendix A We used a variety of data sources and methods to provide a comprehensive analysis of the U.S. fast food market. Through publicly available data‚ we thoroughly document and evaluate the menus and marketing practices of the nation’s largest fast food restaurants. Whenever possible‚ we used the same methods as our 2010 report‚ “Fast Food FACTS: Evaluation of the nutritional quality and marketing of fast food to youth‚”1 to measure changes over time. Our methods include analyzing the nutritional
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Jessica Brandon Fast Food Driven Society In a recent documentary film I’ve seen called‚ “Super-Size Me‚” it was stated that in the past 20-25 years‚ obesity levels in America have doubled. Why you may wonder? Many factors contribute to the way we live in our society today‚ but the main reason for obesity levels being so high is the fast food industry and its effects on everyone it comes in contact with. Anyone who has ever had junk food in their life know its addicting features. Seeing it everywhere
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