Period 4 Fast Food Advertising In America: The Direct Link to Rising Childhood Obesity It is definitely not news that a high number of American children are obese‚ but new research shows that the real cause of this obesity is the toxic food environment that we live in. According to Kelly‚ Brownell‚ PhD.‚ co-founder and director of the Rudd Center for Food Policy and Obesity at Yale University‚ the problem is not people’s lack of self-control for their obesity‚ but the “strips of fast-food restaurants
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Marketing Toward Children The FAST-Food Way to Earn Billions “The adult market is stagnant; selling more soda to kids is one of the easiest ways to meet sales projections‚” stated Eric Schlosser in his book “Fast Food Nation.” This quote is a terrific synopsis of Schlosser’s perception of marketing towards children. Schlosser strongly believes that direct marketing towards children has grown vastly out of hand over the years‚ especially in the Fast-Food Industry. He feels that these children
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In Michelle Chen’s article‚ “Five Myths About Fast-Food Work” she talks about misconceptions associated with people who work at a fast food restaurant. The first issue Chen addresses is the idea that only teenagers work fast food for little to nothing. However‚ Chen explains that the majority of workers are around twenty years old and some are single parents that are trying to provide for their families. The Next misconception associated with fast-food is the idea that workers can eventually work
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Fighting Junk Food Marketing to Kids: a toolkit for advocates Fighting Junk Food Marketing to Kids: a toolkit for advocates Berkeley Media Studies Group Contents 1 Introduction Why we developed this toolkit‚ how you can use it 2 Food and Beverage Marketing: Targeting our kids Unhealthy foods are hurting our kids Kids’ purchasing power Food ads target kids Most food ads are for unhealthy foods Ethnic target marketing: it’s worse for communities of color 3 Marketing: More than just advertising
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Leticia Jackson The Causes and Effects of Fast Food Consumption Often times many wonder what drives an individual to eat fast food. Thinking about the numerous amount of calories sin each fast food meal one would choose not to eat such a thing. There have been studies that have shown that the amount of fast food consumption has grown tremendously in the last couple of years. There are many causes of people eating such foods; such as‚ lack of knowledge on what people are consuming‚ lacks of
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The fast food industry all over the world has grown dramatically during the last few years‚ and apparently people in the U.S. spend more money on fast food than in daily life groceries. It seems so wrong to change homemade food for things like pre-elaborated patties‚ frozen fries and soda but there is so much more than the obvious high calories and low nutrients contents in these foods‚ there had been several scandals of all kinds regarding the hygiene and the quality of the products that many fast
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Analysis: Food Inc. Have we ever wondered where our foods in America come from or “it is a world deliberately hidden from us”. Our daily consumption of food is trusted on few big capitalized corporations who run the food industry‚ what do we know about them? Robert Kenner and Eric Schlosser illustrates the true facts about our food industry by a documentary named Food‚ Inc. This documentary is more or less broken down in a ¬¬form of chapters‚ using supportive authors of several books on food industry
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discuss different types of junk food and the harm of the junk food. Thesis statement: the definition of junk food. How many different types of junk food? What is the harm for junk food. Content Pro: (Explore Issues or State Position) Examples and stories: 1. Less likely to be overweight. 2.In addition to foods and drinks with a lot of added sugar‚ it is important to keep in mind that junk food can include foods high in salt or any energy-dense (high calorie) food that doesn ’t also having some
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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Word Count 706 Fine Dinning vs. Fast Food The experience of working in the restaurant business can vary greatly depending on the type of restaurant it is. Although‚ there is thought put into the preparation of food in every restaurant; the systems by which this is done are very different. The two main types of restaurants in this world are Fine Dining and Fast Food. When walking into a fast food joint or a “fancy” restaurant people expect to order their food‚ wait for it to be prepared‚ then
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