ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food
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thomas goldy Prof. Lastrapes English 1A 19 april‚ 2013 Life in the Fast Food Lane The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of any household in the country‚ it is also arguable that this is already the case for the world as well‚ and if not now then very
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1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Brand-New Fast Food Trend Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald‚ KFC‚ Burger King‚ Triple O’s‚ Café de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong nowadays. Firstly‚ trend of fast food culture
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EFFECT OF JUNK FOOD ON HEALTH * JUNK FOOD FACTS * ANALYSIS OF QUESTIONNAIRES * RESULT * QUESTIONNAIRES FILLED BY RESPONDANTS * BIBLIOGRAPHY INTRODUCTION Junk food is typically defined as foods with little nutritional value that are high in calories‚ fat‚ sugar‚ salt‚ or caffeine. It is widely believed that the term was coined by Michael Jacobson‚ director of the Center for Science in the Public Interest‚ in 1972. Common junk foods include salted snack foods‚ gum‚ candy
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Fast food is something that every American knows about. Most likely you‚ the person reading this has had fast food before‚ and probably enjoyed it. Whether it may be Mcdonalds‚ Burger King‚ Taco Bell‚ Jack in the Box‚ KFC‚ etc. There is nothing as cheap‚ quick to get‚ and tasty as fast food. With the ever-growing population of obese Americans‚ people are looking for a reason and for most that reason is fast food. Now according to the CDC (centers for disease control) the definition of overweight
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INDUSTRY OVERVIEW The term fast food relates to the food that can be prepared very quickly. Most of this popular type of food is availed in packaged forms called take away. The fast food industry has its roots in the food for sale stand that were part and parcel of ancient roman and East Indian societies. The fast food industry also known as quick service restaurants‚ has been serving up tasty morsels for as long as who lives in cities. The modern system of fast food franchising is believed to
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and food issues; America has seen a dramatic increase in obesity in the last two decades. The occurrence of obesity and obesity related diseases increased rapidly in the U.S. in the last two decas. At the same time‚ the number of fast food restaurants more than doubled over the same time period‚ while the number of other restaurants grew at a much slower pace according to The Centers for Disease Control (Ward-Smith ). In public debates over obesity‚ the widespread availability of fast food restaurants
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(2011). Research conducted has shown fast food to be a leading contributor to childhood obesity with close to one third of children consuming and demonstrating weight gain and risk of obesity (Holguin‚ 2004). The fast food industry stands accused of attempting to addict people‚ at an early age‚ to their food with a direct result of increased incidences of obesity. Much like the tobacco industry and smoking‚ there is debate whether responsibility lies with fast food or with individuals and their parents
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