1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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the Blame Game Growing up children love to eat at McDonalds‚ Burger King‚ or their local pizza place. The fast food industry offers prepackaged‚ unhealthy foods that are marketed through advertisements and media as a kid friendly quick breakfast‚ lunch or dinner. Many blame obesity in children and young adults in the easy access to fast food. Is it fair to suggest that the numerous fast food places that are available are the leading factor in the increase of obesity amongst children? There are other
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obese than those of above-average economical resources. I believe that there are four major reasons why low-income adolescents are more likely to be obese. The high prices of good quality foods have a great impact of accessibility to those who can’t afford to buy such products. A strong marketing force for junk food has proven to be a direct contributor to obesity in America. The lack of jobs for adolescents in this economy has been increasing‚ creating a bigger hole to succumb to inadequate nutrition
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Fast food is something that every American knows about. Most likely you‚ the person reading this has had fast food before‚ and probably enjoyed it. Whether it may be Mcdonalds‚ Burger King‚ Taco Bell‚ Jack in the Box‚ KFC‚ etc. There is nothing as cheap‚ quick to get‚ and tasty as fast food. With the ever-growing population of obese Americans‚ people are looking for a reason and for most that reason is fast food. Now according to the CDC (centers for disease control) the definition of overweight
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though doctors all over the world agree fast food is bad for peoples health‚more and more people are eating it. Why more people are eating fast food? What can be done about this problem? Unfortunately as the world goes on improving more and more people are eager to have fast foods.it is now a kind of habit for kids and also adults to spend their money and fre time in fast food restaurants.according to my opinion one of the reasons of eating more fast foods is people have very less time .it should
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Fast Food or Sit down Restaurants Enjoying your food with warm cooked bread along with sweet butter to spread and an iced cold drink to top it all off‚ or Rushing to eat your food because you feel as if you have to scarf it down before it gets to cold. Sit down restaurant or fast food what would you prefer? Sitting down talking‚ ordering refills and desserts is my favorite while at a sit down restaurant but sometimes I am in a bit of a hurry and need to swing bye and get something fast that is
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In this essay I will be discussing the pros and cons of fast foods. Now a day every body will recognize the golden arches of McDonalds‚ it is hard not to. McDonalds has restaurants everywhere‚ beside major roads and in almost every high street. Their commercials are on television at least once a day. They became popular within a couple of years. Teenagers especially like McDonalds because of the relaxed atmosphere‚ cheap prizes and the fact that all over the world you know what you are buying. In
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Are we taking it too far by blaming fast food restaurants for obesity? When is it individual responsibility and when is it appropriate to place blame? Obesity‚ obesity is a disease caused by a bad diets‚ genetics‚ and lack of exercise. It can be avoided by a balanced diet and 30-45 minutes of exercise everyday. Its very different for everybody‚ some people may have to do more exercise or less exercise‚ or eat different things due to their genetics. With all that said I feel it’s an individual
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in order to stay healthy. That one step in regulating the ingredients‚ the awareness of health risks by consumers‚ and the type advertising used is believed to be invading the freedom of America. Some also believe that though fast food is a main cause of obesity‚ fast food is not the only cause of obesity so therefore our American public should not have to deal with a change by regulation of the government. “What has changed is the nation’s way of eating and living”(Schlosser 240). Our public today
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There is always a controversy about whether junk food should be taxed. Junk food means that there is a little redeeming nutritional value which has small amounts of vitamins or minerals in the food or that it is high in sugar and fat. This effects people’s health in that concentrated sources of sugar or fat can increase weight if the calories are more than the person’s need. However‚ some people argue that junk food consumed by many groups in society because it is the most convenient‚ easiest and
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