satisfaction‚ and behavioral intentions in fast-food restaurants Hong Qin and Victor R. Prybutok Information Technology and Decision Sciences Department‚ College of Business Administration‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose – This study aims to explore the potential dimensions of service quality‚ and examine the relationship among service quality‚ food quality‚ perceived value‚ customer satisfaction and behavioral intentions in fast-food restaurants (FFRs). Design/methodology/approach
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In the book‚ "Fast Food Nation" Eric Schlosser‚ gives abundance on information about the Dark- side of an all American Meal. Scholsser views the fast food industry from a Functionalist perspective and in some points and conflict perspective also. I chose both because the functionalist had a lot to do with the way these Corporations should operate. The employee’s don’t feel like there being treated equal. Schlosser gives details on how The Fast Food industry embodies the best and the worst
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dominant position in the fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market? Jollibee built a dominant position in the fast food market in the Philippines by creating a spicy homestyle hamburger that appealed to the Filipinos taste and created a fast food environment that was fun and family oriented‚ following the “Five Fs” (philosophy adopted by the company – friendliness‚ fun‚ flavorful food‚ flexibility‚ family) In
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Kentucky Fried Chicken and Global Fast-Food Industry Executive Summary This case study will show a brief history of KFC (Kentucky Fried Chicken) and how it became successful. It includes a brief history of how it ended on the road and now known as one of the most famous fast-food chain around the world. Its SWOT Analysis (strengths‚ weaknesses‚ opportunities and threats) will show how they became famous and the things that they need to improve for their weaknesses and the opportunities that they
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study is focuses on the preferences of the BSBA Marketing 3rd year students on how they’re going to decide of what fast food chain they will choose in terms of: Product‚ Place‚ Price‚ Promotional Activities‚ and Service. Sub problem 1.0 what is the demographic profile of the respondents? 1.1 Age 1.2 Gender Sub problem 2.0 in what fast food chain they prefer to eat? 2.1 Jollibee 2.2 McDonalds
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Amitai Etzioni intent for writing “The Fast-Food Factories: McJobs are Bad for Kids‚” was to relay a message to parents that teenagers shouldn ’t work while still in school. “Closer examination‚ however‚ finds the McDonald ’s kind of job highly uneducational in several ways”. It doesn ’t give teens enough to prepare for the future of being on their own‚ nor enough knowledge to start their own franchise or business. McDonald ’s is described as a “highly routinized” job; McDonald ’s is a typical and
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Student: Hieu Ngo Instructor: Derek D ’Souza Date: 02/14/2015 Analysis of the Fast Food Industry BUSI 4940-001 Individual Assignment Part-1 Introduction Airline industry is the topic I researched in this analysis. Companies in this industry provide scheduled domestic and international passenger transportation‚ mail and freight transportation. Major US companies include American Airlines‚ Delta‚ Southwest‚ and United Continental‚ as well as the air operations of express delivery companies such as
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Fast Food Chains on Increasing Health Risks among Consumers ______________________________________________________________________ People nowadays are mostly seen munching there way at fast food restaurants during lunch breaks‚ snack time or even at dinner. A lot has relied on fast foods because it’s a quick and easy meal to grab on the go. But just how common fast foods are around the globe? Well‚ a research proves that fast food chains continue its explosive worldwide expansion. According
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Fast Food Nation: The Dark Side of the All-American Meal. Eric Schlosser. New York‚ NY: Houghton Mifflin Company‚ 2001‚ 383 pp. Notes. $13.95. "This book is about fast food‚ the values it embodies‚ and the world it has made‚" writes Eric Schlosser in the introduction of his book‚ Fast Food Nation. His argument against fast food is based on the premise that "the real price never appears on the menu." The "real price‚" according to Schlosser‚ ranges from obliterating small business‚ spreading pathogenic
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The Rise of Fast Food- the Most Influential Development in American History After World War II‚ the building of roads and the explosion of the automobile industry gave birth to an idea that changed America forever- fast food. Fast food came in the 1940’s‚ conquered throughout the late 20th century‚ and is now considered the most important development in American history. Fast food changed America by having a colossal impact on the U.S. economy‚ influencing American culture‚ particularly in the
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