American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
Premium Marketing Culture
Fast Food VS You At least 20% of Americans suffer from a possibly fatal disease if not taken care of properly. This disease is happening nation wide and according to the Centers of Disease Control and Prevention in the last 20 years they have seen a dramatic increase. This disease that is affecting children ranging all the way to adults is called obesity and has recently been taking over mainstream media. When it comes to the topic of obesity‚ most of us will readily agree that Americans have
Premium Nutrition Hamburger
Jessica Brandon Fast Food Driven Society In a recent documentary film I’ve seen called‚ “Super-Size Me‚” it was stated that in the past 20-25 years‚ obesity levels in America have doubled. Why you may wonder? Many factors contribute to the way we live in our society today‚ but the main reason for obesity levels being so high is the fast food industry and its effects on everyone it comes in contact with. Anyone who has ever had junk food in their life know its addicting features. Seeing it everywhere
Premium Nutrition Fast food Junk food
A Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose
Premium Fast food Marketing Fast food restaurant
Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
Premium Customer relationship management
marketing strategy‚ not manipulation. Whether or not the advertised item is appropriate for the child is the job of the parent. They are the ones who are responsible for the child‚ and it is their job to monitor what their child is getting‚ or in this case eating (York). Parents also should be the ones who teach their children how to live a healthy and active lifestyle. It is a fact that children’s decision making skills are poorly developed‚ and that is why they are cared for until they are adults (JJDPA)
Free Obesity Nutrition Super Size Me
The Truth Behind Fast Food The Fast Food industry‚ in some burger loving eyes‚ has been one of the smartest inventions this world has seen since the car itself. It has been driven by our preservative-filled stomachs for over 50 years now and you can bet that we’re still coming. Fast Food Nation by Eric Schlosser is a book about charges that are backed up by some great research and some unsettling facts that will make you never want to eat that dollar burger again. The Fast Food Industry is so enormous
Premium Nutrition Fast Food Nation Hamburger
The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product
Free Philippines
many reasons that many people love to eat fast food. It is fast and easy to eat food which makes us satisfy. But‚ recently‚ We have heard that fast food is farmful food for human. However‚ recently‚ We hear that fast food is harmful food for human. There are too many researches about disadvantage of fast food. I think that fast food has more hamful properties than benefit ones. There are some reasons why fast food is harmful one. First of all‚ Fast food is fried by oil. For example‚ When it
Free Nutrition
always go to fast food restaurants? Which restaurant will you go? Today I am going to persuade you to make healthier choices at fast food restaurants. I always eat fast food outside‚ so I have search the information how to make healthier choices in the fast food restaurants. Today I will tell you the problem‚ cause and solution of fast food in Hong Kong. The problem is fast food make our body unhealthy .This problem cause serious healthy effect. To avoid the negative impact of fast food‚ you should
Free Nutrition Eating Fast food