FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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The History of Fast Food Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome‚ inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century‚ the idea of eating out for fun didn’t take off in Western society until the late
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Fast Food Across America‚ people become occupied with their busy lives as shown in the extremely common decision of “since there is no time for dinner‚ how about fast food?” Thoughts shuffle in the mind‚ has America become the “queen bee” of fast food? Does society consider nutrition an important factor for everyday health? Does fast food boost calories‚ fat intake‚ and present itself as a hazard to the body? How as a culture do Americans continue to forgo the healthy alternative and
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Food Politics: How the Food Industry Influences Nutrition‚ and Health‚ Revised and Expanded Edition (California Studies in Food and Culture) Publication Date: October 15‚ 2007 Marion Nestle (Author) === An accessible and balanced account‚ Food Politics laid the groundwork for today’s food revolution and changed the way we respond to food industry marketing practices. Now‚ a new introduction and concluding chapter bring us up to date on the key events in that movement. This
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Shirley Lozano Prof. Fonts ENC 1101-1 16 March 2011 Fast Food and Obesity Obesity is an excess proportion of total body fat. A person is considered obese when his or her weight is 20% or more above normal weight. What causes obesity is when a person consumes more calories than he or she burns. For many people this boils down to eating too much and exercising too little. On the other hand‚ there are many factors that play a role in obesity such as age‚ gender‚ genetics‚ physical activity
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Waylon Dude ENG 099/100 Fast Food: Problem in America? Imagine you’re at McDonald’s and you’re going in for that bite on your burger. First thing you think about is the tastiness of the burger and not exactly what you’re eating. Little do you know that you’re eating so much stuff that will actually take a toll on your body in the long run? Most Americans do not have this thought running through their minds because all they care about is the explosion of flavor in their mouth and the satisfaction
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Slaughterhouses" In the book‚ Fast Food Nation‚ Eric Schlosser discusses the problems that the nation is facing with fast food restaurants. Schlosser wrote this book because he was concerned with where the fast food industry was taking America. He voices his concern about the children and their health regarding meat bacteria‚ and the fat content of the food. He also mentions how potato farmers‚ cattle ranchers‚ and chicken raisers are suffering from the industry controlling prices too low. Another
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4 The 51st US state? Labour relations in the UK fast-food industry Tony Royle Politicians of most political persuasions have at different times emphasized the importance of the UK’s ‘special relationship’ with the US‚ something that was arguably at its peak during World War II and under the Conservative Thatcher governments of the 1980s and early 1990s. Under the Thatcher administrations‚ government policy appeared to be drawing strongly on the US economic model and trying to move away
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focused on any‚ or all‚ or any combination of four major topics: Illustrate how mergers‚ acquisitions‚ spin-offs‚ as well as divestments‚ have affected the shape of the U.S. and global fast-food industry. Illustrate the highly competitive business environment in which members of the global fast-food industry operate. Illustrate how important an international presence is to KFC a company that derives more than 50% of its revenues from international markets. Illustrate strategies selected
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Fast Food Healthier than Cafeteria food? Many people think that fast food is bad for our health and that it shouldn’t be allowed in school. More healthful options should be promoted but what’s the use of healthy food in school if the kids don’t want to eat it? Nobody least of all adults LIKE eating healthy if given a choice everyone always goes for the fast food.When we eat lunch at school we get the bad end of the stick. they feed us cardboard pizza‚ meat that isn’t even meat and has been
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