STRATEGIC MARKETING (SMKT) INDIVIDUAL ASSIGNMENT Analysis of the strategic marketing principles Case of : DANONE SUBMITTED BY: BUSARI INTISOR KEHINDE ID NUMBER: L0410PKPK0212 I -PRSENTATION OF THE DANONE GROUP DANONE is a key player in the global food industry. It is the biggest manufacturer of fresh dairy products‚ the number 2 in producing baby food products as well as the leading
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COMPETITION ANALYSIS Of MC DONALDS By Nihit Agarwal "Billions served." indeed. McDonald’s is the world’s #1 fast-food company by sales‚ with more than 30‚000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today‚ “McDonald’s operates over 31‚000 restaurants worldwide‚ employing more than 1.5 million people.” In terms of countries‚ it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation
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Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
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1.1 INTRODUCTION Fast food is generally food or a meal which is pre-prepared‚ or which can be quickly cooked when you order it. You can buy fast food almost anywhere. Although fast food trend is quite new in Pakistan yet it is growing very fast‚ this indicate that such type of fast food restaurant have a very bright future in Pakistan .The two major fast food restaurants that have their outlets in the whole world‚ are giving tough competition to each other in Pakistan. Our research is based on
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Fast food Fast food or traditional food? This is a new brand debate between people all around the world specially between older and younger members of families. My mother is a medical doctor and she always prevented me from eating fast food and junky food. In my opinion‚ although fast foods bring some advantages to our nowadays lives‚ they have many disadvantages such as containing a lot of bad lipids and high calories and consist of some refrigerated and synthetic materials. First of all‚ fast
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Sure you have seen the small Chinese guy on TV‚ even ESPN. You know the one who can eat fifty two hot dogs and buns in 12 minutes? With obesity being one of the United States biggest problems we are encouraging more and more people to eat by hosting this on TV. Not to give you the speech your mother gave you when you were seven and didn’t finish all of your food on your plate. However‚ there really are millions of starving people in Africa and throughout the world. Now we are so bored in the United
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Assignment: Info Bank Fast Food: Is it a Smart Choice? 1. Andrews‚ J. (2007) Surprise Ingredients In Fast Food Retrieved September 3‚ 2011‚ from http://www.naturalnews.com/022194_sodium_ingredients_food.html Source : World Wide Web What is it about? The article explains on the disadvantages of fast food. It also talks about all dangerous fast food ingredients which can harm our health. In this article we can found separated fast food restaurants and their “special” recipes (McDonald’s
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Operations Management Case 1: FAST FOOD 14-03-2011 Hussein El-Ratel Questions 1) How are in-store orders taken? 2) Are the hamburgers prepared to order‚ or are they prepared ahead of time and delivered from a storage bin? 3) How are special orders handled? 4) How are the hamburgers cooked? 5) How are the hamburgers assembled? 6) Is a microwave oven used in the process? 7) How are other common items‚ such as French fries and drinks‚ handled? 8) How long (time) does the process
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English 22 J. Wharton Benefits of Fast Food Restaurants In the United States‚ the popularity of fast food restaurants is growing every day. Now days‚ people can buy a whole meal in fast food restaurants for between 6 to 7 dollars. People consider that fast food restaurants make their life easy and uncomplicated. For instance‚ if two parents was both working late and their kids was home with dinner not cooked‚ they could stop at any fast food restaurants to order food for dinner before heading home
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The Effects of the Western Fast Food Diet In recent decades there has been a change in the global food and nutritional profile‚ where "left the scene" the traditional food‚ and fast foods came on to the scene. With the convenience of today’s world and with all the technological advances‚ people are induced to sedentary conditions‚ thus leaving to conduct physical activity and lose weight. The energy regulation‚ determined by alimentation
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