1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Today‚ many people eat fast food instead of home made food. The reason is that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the U.S.‚ which is obesity‚ and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for American’s obesity? My answer for this argument is "No". I think that whether people eat fast food or not is an individual
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Food industry Introduction Food industry is a continuously on demand industry that people are always needed and want. Some economists and analysts claim that food industry is one of the most proofs to economic slowdown. This makes this industry a resilient‚ reliable and profitable industry. The products and foods that are part of the booming industry includes‚ confectioneries‚ health products‚ biscuits‚ kids foods‚ animal foods‚ crackers‚ bakeries‚ cakes‚ vegetables etc. The wide range of products
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Fast food restaurantA fast food restaurant‚ also known as a quick service restaurant (QSR) within the industry itself‚ is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away‚ though seating may be provided. Fast food
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Report on Fast Food Leads to Childhood Obesity 1.0 Introduction to Fast Food When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. So‚ what is fast food? Fast food is the term given to food that can be prepared and served very quickly. The term "fast food" was recognized in a dictionary by Merriam Webster in 1951.While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a
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*Comparative/Contrast Assessment*: Fast Food Nation **and The Jungle Similar to the many real-life stories told by Schlosser in his written depiction of the fast food industry‚ The Jungleby Upton Sinclair is a notable relation of the same type of horrors. Unlike Schlosser‚ though‚ Sinclair writes his book in a fictional story line‚ in which he included great models of figurative language and imagery that strategically capture the reader in a world full of sympathy and belief. In this manner
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Cabrera 1 Ana Luisa Cabrera Mrs. Salinas English III May 3rd‚ 2012 Fast Food and Obesity Hypertension‚ diabetes‚ high cholesterol‚ heart diseases‚ cancer. The list can go on and on‚ but there is one disease in particular that stands above all of them: obesity. All of these diseases are related to food problems. Many people sees obesity as a disease caused by bad food habits and a lack of physical exercise. Fast food has been blamed by consumers for obesity to happen but‚ are they blaming the
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1/3/14 International Journal of Obesity - Fast food: unfriendly and unhealthy Debate I nternational Journal of Obesity (2 007 ) 31‚ 887 –89 0; doi:1 0.1 03 8/sj.ijo.0803 6 1 6 ; published online 2 4 April 2 007 Fast food: unfriendly and unhealthy S Stender1‚ J Dyerberg1 and A Astrup2 1 Departm ent of Clinical Biochem istry ‚ Gentofte Hospital Univ ersity of Copenhagen‚ Copenhagen‚ Denm ark of Hum an Nutrition‚ Centre for Adv anced Food Studies‚ Faculty of Life Sciences‚ Univ ersity
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disadvantages of eating fast foods and hopefully they will think twice before choosing to eat fast food. Introduction: Due to the fast paced lifestyle most Americans live‚ we tend to eat a lot of fast food due to its convenience and easy access. Although fast food restaurants provide a fast and convenient meal‚ they are very bad for your health‚ due to lack of quality‚ preparation of foods and trans fats‚ just to name a few of the disadvantages to fast foods. Fast food is not the cause of obesity
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flows of customers are increasing towards fast food restaurants‚ it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings‚ which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants‚ most especially
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