1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Fast food restaurantA fast food restaurant‚ also known as a quick service restaurant (QSR) within the industry itself‚ is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away‚ though seating may be provided. Fast food
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Today‚ many people eat fast food instead of home made food. The reason is that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the U.S.‚ which is obesity‚ and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for American’s obesity? My answer for this argument is "No". I think that whether people eat fast food or not is an individual
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12/13/12 Fast Food Advertisement Target Children “The problem is when that fun stuff becomes the habit. And I think that’s what’s happened in our culture. Fast food has become the everyday meal.” Michelle Obama stated this quote to inform America that fast food is becoming a problem in the U.S. Fast food had been making business since the 1960’s and proudly serving all across America (Schlosser. 4). It hasn’t been until the 1980’s‚ referred to “the decade of child consumer”‚ where fast food didn’t
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Sutherland 5/2/2013 Outline Purpose: Ate the end of my speech‚ the audience will be aware of the disadvantages of eating fast foods and hopefully they will think twice before choosing to eat fast food. Introduction: Due to the fast paced lifestyle most Americans live‚ we tend to eat a lot of fast food due to its convenience and easy access. Although fast food restaurants provide a fast and convenient meal‚ they are very bad for your health‚ due to lack of quality‚ preparation of foods and
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1/3/14 International Journal of Obesity - Fast food: unfriendly and unhealthy Debate I nternational Journal of Obesity (2 007 ) 31‚ 887 –89 0; doi:1 0.1 03 8/sj.ijo.0803 6 1 6 ; published online 2 4 April 2 007 Fast food: unfriendly and unhealthy S Stender1‚ J Dyerberg1 and A Astrup2 1 Departm ent of Clinical Biochem istry ‚ Gentofte Hospital Univ ersity of Copenhagen‚ Copenhagen‚ Denm ark of Hum an Nutrition‚ Centre for Adv anced Food Studies‚ Faculty of Life Sciences‚ Univ ersity
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Report on Fast Food Leads to Childhood Obesity 1.0 Introduction to Fast Food When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. So‚ what is fast food? Fast food is the term given to food that can be prepared and served very quickly. The term "fast food" was recognized in a dictionary by Merriam Webster in 1951.While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a
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today’s society‚ especially western countries‚ the issue of fast food seems to be at the top of every health related debate. As these debates become more controversial‚ the question of who bears the responsibility remains unanswered. In his essay‚ Don’t Blame the Eater‚ David Zinczenko attempts to answer this key question by placing the greater responsibility of America’s obesity and other fast food related health issues on the fast food industries. Contrary to Zinczenko’s argument‚ Raldy Balko‚ in
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INTRODUCTION Fast food can be defined as any food that contributes little or no nutrient value to the diet‚ but instead provides excess calories and fat. Nowadays‚ there are millions of fast food restaurants in the world that offers their costumers plenty of different meals with a special price. Fast food can be a good way to save time ‚but it is not the proper way for nutrition. Researchers found that eating fast food meals more than twice a week was associated with double the risk of
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Fast food nutrition should make up a minimal part of a healthy diet. Fast foods and junk foods are high in fat‚ sodium and sugar‚ which can lead to obesity and a range of attendant health problems‚ including diabetes‚ heart disease and arthritis. Here are the facts about how excessive junk food consumption affects your body. Junk Food Affects Your Energy Levels Junk food doesn’t contain the nutrients your body needs to stay healthy. As a result‚ you may feel chronically fatigued and lack the energy
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