1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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chain was originated by Fred DeLuca‚ a young entrepreneur who started the business to pay for tuition in pursuing his doctoral degree. DeLuca and his partner Dr.Peter Buck opened their first Subway in 1965. With the passion of promoting healthy fast food‚ the company opened their first franchise store in 1974 and expand to over 43‚500 store globally as of today. Subway is known and promotes the freshness of its products and the wide personal customization available for the sandwich.(Subway History
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and analysis relevant data‚ I find Mc Donald’s customer satisfaction is the last one of famous fast food chain in the world. I don’t find data of 2014‚ but I find some data from nearly year. In this form‚ we can see Mc Donald’s customer satisfaction is only 73%‚ but subway’s customer satisfaction is 82% in the same year. And from the article of FOX NEWS‚ we can get some ingredient of some popular food of Mc Donald’s. 1. Big Breakfast with Hotcakes and Large Size Biscuit‚ Calories:1‚150‚ Fat: 60
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competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004‚ the fast-food portion outpaced non-fast food breakfast sales. In 2009‚ fast-food breakfast sales represented 55 percent of the total market‚ however‚ the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline‚ market research firm Mintel‚ expects a 2.1 percent increase in for the coming year. (2) The major players in the fast-food breakfast
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� SUBWAY SANDWICH PHASE 1: IDENTIFYING PROBLEM Subway is a franchise sandwich store that has been established in the market since 1965. They have been famous for their classic sandwich combinations and also their customization of sandwiches that meets customer’s specific needs. Currently Subway is the largest Sandwich franchise in the world and has a total of 30‚272 Stores in 87 countries around the world. Thailand is one of the countries that hold a Subway Sandwich franchise license. In Thailand
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Jollibee Virac‚ the or its location is perfectly planned and planted. I can say that it is in perfect location because (1) it is in the vicinity of the center mall which obviously consumers always go there (2) the transportation going in the said fast food restaurant is very much accessible for everybody because it is in the center vicinity of the municipality and the last reason is that the location of Jollibee Virac is under or in the perimeter of commercialism. 2. Strategy adopted for identifying
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Internal and External Analysis of Subway STR 581 Carlos Pineda June 9‚ 2014 Internal and External Analysis of Subway Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world‚ while delivering fresh‚ delicious sandwiches and an exceptional experience. Subway has
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well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand .With over 200 stores located all around New Zealand from Cape Reinga to Tiwai Point. Consumer insights when thinking about SUBWAY it is a fast effective healthy meal on the go‚ targeted to consumers that enjoy eating healthy while having a busy lifestyle. Introduction SUBWAY was brought to New Zealand in 1994 after seeing the potential and opportunity within the fast food industry
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for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck has set their first goal of having 32 stores opened within 10 years. Fred soon learned the basics of running a business
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Fast Food‚ Fat Food Nowadays‚ fast food is a very popular trend in Thailand. Teenagers think it is very smart when they go into the fast food restaurant‚ especially‚ the restaurant which is a part of foreign franchise restaurants. Not only teenagers that like fast food but also children and adults. In the busy schedule of modern times people have no time to prepare nutritious food during the day so fast food becomes a very convenient choice. However‚ there are several health issues related to consuming
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