COMPETITION ANALYSIS Of MC DONALDS By Nihit Agarwal "Billions served." indeed. McDonald’s is the world’s #1 fast-food company by sales‚ with more than 30‚000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today‚ “McDonald’s operates over 31‚000 restaurants worldwide‚ employing more than 1.5 million people.” In terms of countries‚ it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation
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Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to
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America is beginning to become more dependent on fast food companies‚ because of the low prices‚ and a quick meal‚ many families are turning into the drive thru for a rapid fix to a late night meal. With fast foods’ growing popularity‚ obesity is also becoming a growing problem. Everyone blames each other for the obesity epidemic‚ but no one can take the blame and accept that it is possibly our faults. While America is reaching for fast-food companies for an easy meal‚ more Americans are beginning
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paragraphs‚ we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are socially responsible‚ it becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today‚ it may be necessary for a corporation to show it is socially responsible to attract consumers. According
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EXECUTIVE SUMMARY- The following assignment talks about the strategic management in context to McDonalds. Strategic management is one of the critical issues to be studied by a company in order to understand the causes and solution of the problems and hurdles in the way of the success of the business and its market growth. As we all know that it’s a world of globalization and competition and therefore every company has to make certain plans and strategies in order to tackle the problems they face
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Fast food restaurants started to change farming and food distribution as early as the 1950’s. Dick and Mac McDonald were the first to revolutionize the drive up restaurants when they redeveloped their BBQ joint into the type of McDonalds we know today that serves burgers and fries.(Ganzel) Others soon caught on to what the McDonalds brothers had going‚ and fast food restaurants started opening up everywhere. The first Kentucky Fried Chicken opened in 1952. By 1954 Burger King opened and became the
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Causes for the popularity of fast-food restaurants In 1972‚ United States spend three billion dollars on fast food‚ but in 2010 this number change to $165.000.000.000. Only Mc Donald’s feeds more than 46.000.000 person every day. Fast-food chains spend big amounts of money every year on publicity to give people the option to have a quick meal for a low price. People do not care if what they are eating is healthy‚ because they are too busy working. The popularity of fast-food restaurants has grown in
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The popularity of fast food restaurants is growing every day. The popularity of fast food restaurants is growing because of three main causes: the low cost‚ the fast service‚ and how fast food restaurants are available anywhere. The most evident advantage of fast food is than it saves time. In today’s fast-paced life‚ there is nothing better than getting a ready meal. No matter how much the chefs praise the benefits of fresh food‚ at the end of a hard-working day‚ when one returns home all tiered
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The people in the United States are grand consumers of fast food do to the hours of work and personal obligations which do not give the time to reconsider what to eat. Most of the people don’t have any idea what they are feeding themselves or their family. Fast food industries do not give the consumers the right information about their menu. Researching the fast food market I came to the conclusion that most of the local fast food restaurants do not give out healthy menu information or promote
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[pic] 1. Why is KFC famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than
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