Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Whether we like it or not‚ fast food and its detrimental effects have become an epidemic. For many years‚ people have been oblivious to the growth of the fast food industry. However‚ over the past three decades‚ the fast food industry has nearly taken over our American society; almost anywhere‚ one can see its vast influence. As a result‚ in his book‚ Fast Food Nation‚ Eric Schlosser portrays the influence of the industry. By implementing pathetic appeals for injustice and disgust‚ statistics from
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resources to CSR. Different studies have brought different answers to those questions. In the following paragraphs‚ we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are socially responsible‚ it becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today
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Jeffery Scott Riley ENG July 18‚ 2013 Fast foods‚ Slow Americans Today fast food restaurants appear in large quantities all over the United States. From McDonalds to Burger King to Taco Bell‚ these companies offer a fast meal at a cheap price. Unfortunately‚ these meals are incredibly unhealthy and contain ingredients that are damaging people’s health and cause obesity. This paper will discuss one main cause of the rapid growth of this industry and the effect it is has on its consumers. Imagine
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Fast Food Industry in India Communication and Composition Mayur Keshwani Table of Contents ABSTRACT 3 MARKET SIZE & MAJOR PLAYERS 4 MAJOR PLAYERS IN FAST FOOD 4 REASON FOR EMERGENCE 5 Gender Roles: 5 Paucity of Time: 5 Working Women: 5 Large population: 5 CHALLENGES FOR THE INDUSTRY 6 Social and cultural implications of Indians switching to western breakfast food: 6 Emphasis on the usage of bio-degradable products: 6 Retrenchment of employees: 6 PROBLEMS OF INDUSTRY
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the world according to GDP). (2). If we will compare Korean market to East Asian countries (Exhibit 1 p.12).From report I have strong understanding that mane fast-food market in any Asian countries is in big cities. Let’s check urban population level in all Asian countries. Based on Exhibit 1 we can clearly see that Korea has one of the best Urban Population level-total population level 47.6 million and urban population is 82%. Check GDP and GNI level. We can see that Korean level one of the highest
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Industry Analysis of the Fast Food Industry 1. A few of the chief economic and business characteristics of the global fast-food industry are as follows: In the market growth rate the expected food sales is predicted to increase by $208 billion by 2020 with us already being at $800 billion by 2001. Under entry barriers for the fast-food industry the main concerns would be the entry costs‚ location‚ capital cost‚ and licensing. For a business to have success they must have the right location. Under
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Opportunity to Learn‚ Is food Dangers? Most parents shop and cook for their children .As children grow older‚ they gain more responsibility and parents relinquish some control. Some parents think that their children are old enough that they forget to teach their children the importance of eating healthy and cooking. Some say that they are too busy and work too much to teach their children how to cook. Tom Small states that parents work and are too busy to teach their children how to cook and shop
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Fast food. It is definitely fast‚ and that is seen as a positive in most people’s eyes. It is convenient‚ cheap‚ and the average American is willing to accept it as food. What’s not to love‚ right? In his informational book‚ Fast Food Nation‚ Eric Schlosser promises to tell the dark side of the all-American meal. And he keeps his promise. Schlosser may not be the first to write about the subject‚ but he presents a thorough‚ easy-to-read report. Given the insane amount of fast food eaten by people
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Fast Food Nation Front Cover Analysis Don’t judge a book by its cover‚ but In this case we can. By simply looking closely at a pre determined front cover; we can learn a vast amount. Fast Food Nation by Eric Schlosser uncovers the truth behind fast food and how it came to dominate the world. The front cover graphic shows a crispy box of French fries. The box with its patriotic stripes‚ stars and United States Island suggests that this book is focused on Americas eating habits. The children on
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