KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY Background of the Study During the 1960s and 1970s‚ Kentucky Fried Chicken Corporation (KFC) pursued an aggressive strategy of restaurant expansion‚ quickly establishing itself as one of the first fast-food restaurant chains in the US. KFC was also one of the first U.S. -food restaurant chains to expand overseas. By 1990‚ restaurants located outside of the U.S. were generating over 50 percent of KFC’s total profits. By the end of
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Fast Food in HK – McDonald’s VS KFC Fast Food Culture in the worldwide Fast food‚ as you can understand is the term referring to food that is prepared and can be delivered in a fast time. It is traditionally American style meal that always included French fries‚ burgers and soft drinks. Restaurants store precooked ingredients‚ once the customer gives an order‚ take-away can be ready in a while. To be called as “Fast food”‚ these foods must meet a few standards: good time management‚ quality stability
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AMERICAN FAST FOOD IN KOREA 1. Compared to other East Asian countries‚ is Korea an ideal market? Korea is the only country in Asia where capital expenditure has revived in 2002. In the whole Asia fast-food chains were not hurt by the Asian economic crisis at the end of the 90’s. However in Korea‚ revenues of fast-food franchises fell by 25 per cent during the Asian financial crisis in 1997 and while the economy was under the influence of the shock. After some structural reforms in
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In this world‚ people eat fast food far too often‚ because it’s convenient and cheap. However‚ there are a host of disadvantages associated with eating fast food. It is not necessary to boycott all fast food restaurants‚ but it’s important to limit how often you eat at them. Since fast food restaruants became widespread‚ people do not eat balanced and nutrious. That causes serious health problems later.Especially for children‚ to eat balanced‚ healthy and nutrious is essential for proper growth
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examples is fast food. Today the demand for the‚ hectic lifestyles‚ timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982‚ there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also
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One of the biggest issues Americans are faced with today are the increasing obesity rates that spread throughout the nation. The American industry makes it easy to eat unhealthy. Fast food is a quick‚ cheap‚ and tasteful meal made accessible to virtually anyone. When comparing prices at a grocery store‚ for the most part its clear junk foods are less expensive than healthy foods. If a tax was placed on unhealthy foods‚ it would make a substantial difference in the way consumers shopped. In 1938
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quick way to get food and they thrive in fast food restaurants. It is needless to mention the most famous one. How many people would not know McDonald’s? Probably very few people. Its restaurants are spread almost all over the word. Most people know how unhealthy food McDonald’s offers and that they should avoid these meals – yes‚ people should be at least aware of stuff like that. However this essay will be focused on a much bigger issue – children vs. McDonald’s. It means‚ how can McDonald’s impact
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television or radio and not be hit with advertisements introducing the latest fast food trend fresh and healthy food options. More often‚ the media bombards us with slogans such as Subway ’s common pitch to "eat fresh" or McDonald ’s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy‚ deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlines
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country has favorable demand environment for the fast food industry in Asia. Although China and Singapore’s economies grew at seven and ten percent‚ respectively‚ within the last year‚ the former is too undeveloped for a company with no operations in Asia and the latter represents a market that has been saturated. Ranking fifth on GNI per capita is a double-edged sword. On the one hand‚ Korea only ranks behind the countries whose fast food industries have already matured and thus showing that Korea
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from the likes of fast food giants? It is true! While they have the power to recall a set of ill-prepared toys or a bunk line appliances they do not possess to power to recall a batch of meat contaminated with sickening diseases such as‚ E Coli. You may ask yourself “how is a fact like this is possible?”. In the following pages I will be informing you about transition from humble beginnings to the monster the fast food industry has grown to in present day. Firstly I will explain how the decline in
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