1. Conduct an IMC context analysis for one of the following; McDonald’s‚ Pizza Hut‚ or KFC. This case study will analyze customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s
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which is describing the changes of consumer taste have made once-exotic foods like sushi and burritos everyday options. Many fast food customers are looking for healthier and better tasting food. Moreover‚ competitions has been coming from quick meals of all sorts that can be found in supermarkets‚ convenience stores and vending machines. Demographic - customers now working around theclock‚ expecting 24 hour access to fast food‚ how toplease range of customers from kids to contractors? Sociocultural
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It’s not something many think about when out eating out‚ or preparing there own food at home. The remainder of this essay will include what is cross contamination and its symptoms‚ what prevention methods should be taken along with examples of food being contaminated. When an individual decides to eat out or eat at fast food restaurant’s they do not think of the harmful effects that could occur when an individual’s food is being handled by one another. Cross-Contamination is the process by which bacteria
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Pros and Cons of Fast Food Business Bryan Lee San Francisco State University The fast food industry has come a long way from its humble beginnings nearly a century ago. The first restaurant considered a fast food restaurant was called White Castle. White Castle was opened in 1921 in Wichita‚ Kansas by Billy Ingram. He opened it so that he could sell his slider-style burgers at a price of 5 cents per patty. White castle is in business today and its belief of selling
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Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly‚ fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry‚ which usually
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2013 Fast Food and Obesity in Adults In Aprils addition of Men’s Health magazine there is a picture of salted golden French fries inside a white cup. This advertisement invokes hunger for unhealthy and cheap fast food to consumers. The fast food industries false advertisements‚ unhealthy food‚ and long term effects of consuming fast food all lead to the causes and effects of adulthood obesity in the lives of thousands of Americans today. McDonalds‚ Burger King‚ Wendy’s‚ and other fast food industries
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Cooking dinner is the last thing on your agenda after a long day at work. There are eight fast food restaurants to your left and right‚ you pull in get yourself and the kids food for under five dollars and under five minutes: simply convenient. So many Americans today find themselves driving through a drive through picking up dinner for the family rather than cooking a home cooked meal. The outrageous amount of fast food that people consume in a week is becoming unbelievable. When getting off of a long
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THE IMAPACT OF FAST FOOD CONSUMPTION ON THE HEALTH PROBLEMS OF PEOPLE IN KARACHI Muhammad Asif Dr. Muhammad Ayub Mehar Khan July‚ 2012 Iqra University Main Campus Karachi. ABSTRACT Nowadays Fast food industry are becoming strong industry of a Karachi‚ the number of people due to short of time couldn’t able to make traditional home food instead they order fast food (Burger‚ Pizza) for their diet‚ which caused many health problems (Gastric‚ Ulcer‚ Food Poisoning) and there are also some people
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English 1A 15 October 2013 Why Fast Food is Unhealthy In today’s age of convenience‚ fast food needs no introduction. Everyone from a two year old to a sixty year old seems to be enjoying it. Why not? It’s delicious‚ it’s filling‚ it’s affordable‚ and available just any time of the day. What more can you ask for when you are living life in the fast lane? Well fast food all good tastes‚ except that it is not nutritionally balanced and‚ therefore‚ unhealthy in the long run if consumed on a regular
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Fast Food Market economic trends Fast food is now served at restaurants and drive-throughs‚ at stadiums‚ airports‚ zoos‚ high schools‚ elementary schools‚ and universities‚ on cruise ships‚ trains‚ and airplanes‚ at K-Marts‚ Wal-Marts‚ gas stations‚ and even at hospital cafeterias. In 1968‚ McDonald’s operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. McDonald’s is the nation’s largest
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