Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to
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Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Date: 11/11/2012 Fast Food Contain Harmful Food Additives In America‚ fast food chains are a significant symbol of the American traditional food trends which expand widely and grow fast all over the world. Thus‚ a large number of Americans eat fast food as their daily diet. However‚ these tasty fast foods are highly processed foods which are filled with plenty of chemicals‚ additives and preservatives. By adding these additives and artificial flavorings into fast foods‚ so the food is attractive and
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CHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food‚ which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals‚ pairs or larger groups‚ to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishments
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and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast food to gain
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Caesars in Jackson Heights‚ Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome‚ in which bread and wine were sold in street-side stalls. In early 20th century In the United States‚ fast food history is associated with the introduction of drive-in restaurants. Since then‚ US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is
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COMPETITION ANALYSIS Of MC DONALDS By Nihit Agarwal "Billions served." indeed. McDonald’s is the world’s #1 fast-food company by sales‚ with more than 30‚000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today‚ “McDonald’s operates over 31‚000 restaurants worldwide‚ employing more than 1.5 million people.” In terms of countries‚ it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation
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restaurant (QSR) industry‚ also known as the fast food industry‚ consists of a large variety of restaurant types‚ including but not limited to ice cream parlors‚ fast food restaurants‚ pizza parlors‚ coffee shops. With all of these different types of eateries‚ the QSR industry makes up a massive section of small businesses in America. This means that the market size is large‚ and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s (MCD)‚ Starbucks
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[pic] [pic] [pic] INTRODUCTION & TERMS OF REFERENCE For this assignment‚ I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he
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Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
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