Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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against the company‚ saying their advertising is making is hard to do their job on parenting their children if they have to push back against the relentless tide of marketing aimed for their children. My opinion on the way McDonalds markets their product towards children‚ is just a way for a company to advertise there product and make money. Just the same as saying when Dairy Queen advertises their ice cream that its making their kids want ice cream which leads to them being obese when really it’s their
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think the “standard American diet” is generally a healthy diet. Most people already have predetermined a bad correlation with the terms fat‚ cholesterol‚ and even sodium when in truth these are fine in the right amounts combined with the correct amount of other macro and micronutrients. Every person is different‚ and there is no set number of vitamins‚ minerals or nutrients that work universally to every person. Kids can benefit from dietary improvements at any age. Quality foods make a difference
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1. Critical Appraisal of 24 References 1.1. Reference 1 (Blanck et al.2007) Factors Influencing Lunchtime Food Choices among Working Americans. Summary Various factors affect the food choice of consumers. The literature aforementioned aims to determine the factors that will influence lunchtime choices among working Americans. The main methodology used is by surveys‚ of which the participants were selected via sampling. The variable definitions asked included the respondent’s age‚ weight
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Schlosser’s book Fast Food: The Dark Side of the American Meal. The director and Sclosser wanted to turn Fast Food into a movie‚ and I think Food Inc covered much of the same material. With my research into obesity and reading the book nothing in the film was surprising. The film I think served to re-ignite a passion in me that I had lost. The film also put visuals to much of the book‚ and the visuals are disturbing. The movie starts with reinforcing that the images of pastoral society that food labels
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It is no secret that the United States has recently seen a rise in the number of Americans‚ both adults and children‚ who are obese and suffer from health problems due to their weight. Many health programs have been put in place in order to help those that suffer from certain health issues. Recently the United States government has taken it upon themselves to try and stop the obese epidemic. In order to do so‚ the government has decided to implement a tax on sugar-sweetened beverages. The implementation
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THE IMAPACT OF FAST FOOD CONSUMPTION ON THE HEALTH PROBLEMS OF PEOPLE IN KARACHI Muhammad Asif Dr. Muhammad Ayub Mehar Khan July‚ 2012 Iqra University Main Campus Karachi. ABSTRACT Nowadays Fast food industry are becoming strong industry of a Karachi‚ the number of people due to short of time couldn’t able to make traditional home food instead they order fast food (Burger‚ Pizza) for their diet‚ which caused many health problems (Gastric‚ Ulcer‚ Food Poisoning) and there are also some people
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Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly‚ fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry‚ which usually
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of the fast food industry is due because of the social and technological advances that came during the early 19th century. Advances such as cars were a big contribution to the fast food industry. People could then drive to go and buy food. With cars‚ other advances in the industrial industry came along. Highways were built to travel from place to place. Much more advances have also contributed so that fast food was possible for everyone. Although there were many advances in the fast food industry
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Working in Fast Food In the essay “Working at McDonald’s” ‚ the author Amitai Etzioni argues that working at McDonald’s or any fast food restaurant does not teach the necessary skills or habits required to succeed in a professional job. He writes that people that work at these fast food places never get to practice entrepreneurship‚ self discipline‚ self supervision‚ or self scheduling. Etzioni compares the job at these places as robots working in an assembly line. According to his research two
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