American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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1. Introduction The objective of this assignment is to develop an environment analysis research designed to identify preferred location‚ potential target markets‚ competitors’ analysis‚ and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience‚ something one can enjoy with family and friends. However‚ eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar
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Pros and Cons of Fast Food Business Bryan Lee San Francisco State University The fast food industry has come a long way from its humble beginnings nearly a century ago. The first restaurant considered a fast food restaurant was called White Castle. White Castle was opened in 1921 in Wichita‚ Kansas by Billy Ingram. He opened it so that he could sell his slider-style burgers at a price of 5 cents per patty. White castle is in business today and its belief of selling
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Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly‚ fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry‚ which usually
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2013 Fast Food and Obesity in Adults In Aprils addition of Men’s Health magazine there is a picture of salted golden French fries inside a white cup. This advertisement invokes hunger for unhealthy and cheap fast food to consumers. The fast food industries false advertisements‚ unhealthy food‚ and long term effects of consuming fast food all lead to the causes and effects of adulthood obesity in the lives of thousands of Americans today. McDonalds‚ Burger King‚ Wendy’s‚ and other fast food industries
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Cooking dinner is the last thing on your agenda after a long day at work. There are eight fast food restaurants to your left and right‚ you pull in get yourself and the kids food for under five dollars and under five minutes: simply convenient. So many Americans today find themselves driving through a drive through picking up dinner for the family rather than cooking a home cooked meal. The outrageous amount of fast food that people consume in a week is becoming unbelievable. When getting off of a long
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THE IMAPACT OF FAST FOOD CONSUMPTION ON THE HEALTH PROBLEMS OF PEOPLE IN KARACHI Muhammad Asif Dr. Muhammad Ayub Mehar Khan July‚ 2012 Iqra University Main Campus Karachi. ABSTRACT Nowadays Fast food industry are becoming strong industry of a Karachi‚ the number of people due to short of time couldn’t able to make traditional home food instead they order fast food (Burger‚ Pizza) for their diet‚ which caused many health problems (Gastric‚ Ulcer‚ Food Poisoning) and there are also some people
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English 1A 15 October 2013 Why Fast Food is Unhealthy In today’s age of convenience‚ fast food needs no introduction. Everyone from a two year old to a sixty year old seems to be enjoying it. Why not? It’s delicious‚ it’s filling‚ it’s affordable‚ and available just any time of the day. What more can you ask for when you are living life in the fast lane? Well fast food all good tastes‚ except that it is not nutritionally balanced and‚ therefore‚ unhealthy in the long run if consumed on a regular
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Me film‚ in the America‚ one in four Americans visits a fast-food restaurant which makes McDonald’s serves 46 million foods everyday‚ and a person could easily find fast food restaurants within a mile. They found McDonald’s even at the hospital. In the film‚ ‘Super-Size Me’‚ the America is now become fattest country in the world‚ and the medical costs have doubled in the past five years. Also‚ in the another film‚ ‘Reaction of the film Food‚ Inc’‚ people are forcing to teach animals to eat corn even
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has found a new object to criticize‚ and this time it is fast food. All anyone ever hears these days is eat healthy‚ it will help you live a longer and more enjoyable life. Well it’s time to set the story straight about the greatness of fast food. Not only is it ten times better for you than these new "healthy foods" but its unique healing and educational powers can lead you to live longer and be smarter than ever. First of all‚ "healthy food" is not as healthy as its name makes it appear. I mean green
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