Question 2 Please apply the PEST analysis to the Wal-Marts case study. "The secret of successful retailing is to give your customers what they want. And really‚ if you think about it from your point of view as a customer‚ you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly‚ knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992) Wal-Mart is the
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Introduction to PEST analysis PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political‚ Economic‚ Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates. However‚ it must be followed up by consideration of how a business should respond to these influences. The table below lists some possible
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PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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Along with the world debut of the new BMW 5 Series Sedan (earlier post) at the 2010 Geneva Motor Show‚ BMW is also presenting the BMW Concept 5 Series ActiveHybrid—its first combination of a BMW straight-six with electric drive. Integration of BMW ActiveHybrid technology in the new 5 Series model reduces both fuel consumption and emissions by more than 10%. The drive system featured in the BMW Concept 5 Series ActiveHybrid consists of a straight-six gasoline engine with TwinPower Turbo technology
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factor in the success of the fast food industry is artificial flavoring and coloring. The main reason Schlosser includes this description‚ is to provide consumer awareness and reveal the real truths behind the making of fast food. “Natural favor. That ingredient helps to explain not only why the fries taste so good‚ but why most fast food- indeed‚ most of the food Americans eat today- taste the way it does.” (Schlosser‚ 120) Schlosser explains. Just about every food Americans own‚ whether it be
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The Secret of Tasty Fries In Eric Schlosser’s “Fast Food Nation: Why the Fries Taste Good”‚ Schlosser reveals the secret behind the tasty fries from fast food chains and let readers know how the fries are actually made. To give readers a sense of perspective‚ Schlosser includes history‚ market supply‚ science and production of the fries in his investigative piece. In the beginning of his writing‚ Schlosser writes about the history of the fries. He begins with introducing a prominent potato supplier
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which is describing the changes of consumer taste have made once-exotic foods like sushi and burritos everyday options. Many fast food customers are looking for healthier and better tasting food. Moreover‚ competitions has been coming from quick meals of all sorts that can be found in supermarkets‚ convenience stores and vending machines. Demographic - customers now working around theclock‚ expecting 24 hour access to fast food‚ how toplease range of customers from kids to contractors? Sociocultural
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Pros and Cons of Fast Food Business Bryan Lee San Francisco State University The fast food industry has come a long way from its humble beginnings nearly a century ago. The first restaurant considered a fast food restaurant was called White Castle. White Castle was opened in 1921 in Wichita‚ Kansas by Billy Ingram. He opened it so that he could sell his slider-style burgers at a price of 5 cents per patty. White castle is in business today and its belief of selling
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Pogatchnik September 5th 2014 Fast Food Nation Review The author want the readers think about the fast food business. He wants to inform the readers about the things they are eating‚ and he wants to tell the public about the terrible work conditions that many employees have to go through for one to be able to eat a hamburger. He is exposing the secrets of the fast food nation. Eric Schlosser wants us to think about what we are eating‚ and how it gets to us. Fast Food Nation is a way for the American
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Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly‚ fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry‚ which usually
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