Fast Food in HK – McDonald’s VS KFC Fast Food Culture in the worldwide Fast food‚ as you can understand is the term referring to food that is prepared and can be delivered in a fast time. It is traditionally American style meal that always included French fries‚ burgers and soft drinks. Restaurants store precooked ingredients‚ once the customer gives an order‚ take-away can be ready in a while. To be called as “Fast food”‚ these foods must meet a few standards: good time management‚ quality stability
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Emtel’s Market Segmentation Emtel divides its segments into three categorical parts: * For You * For your Business * For your Home For You By the term For You emtel targets individuals of mostly all age groups. For this particular segments or simply the biggest segment‚ emtel offers a wide range of services and promotions. For the For You segment emtel offers both the prepaid and postpaid option: Prepaid: Where one recharge his/her account and talk or text for only the amount
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the fast food movement on the slow food movement Everything today is fast. People think fast‚ speak fast‚ walk fast‚ write fast and eat fast. "Fast food has become such an integral part of the busy American lifestyle that there are more than 300‚000 restaurants offering it throughout the United States today" (Dorfman‚ 2001). Since everything is becoming "fast" in the world‚ the slow food movement if gradually being taken over by the fast food movement and significant factors of the slow food movement
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All of our target market segments are either of American‚ Canadian‚ British‚ or Puerto Rican nationality and come from lower to middle social classes. Segment 1: 18-50 years old men Supercuts have identified several target market segments that will be pursued. The largest market segment (65%1) are male customers aged between 18 and 50 years old who want to have a current look at an affordable price in a convenient location. These mostly urban area citizens are usually in hurry and aren’t too
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Fast Food Nation For many years‚ I consumed fast food. My experiences with fast food like Carl’s j.r.‚ Burger King and Wendys for an example has leaded me to struggle with my weight my entire life. At the time being‚ I was not fully aware of the consequence of eating it just as some people in society today do not realize what kind of harm it causes your body. I use to find fast food rewarding because you did not have to prepare your food yourself on the contrary you
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afternoon‚ ladies and gentlemen. Today’s motion is fast food restaurants do more harm than good. As a definition‚ fast food restaurants mean restaurants that sell fast food‚ which can be prepared and served quickly by using preheated or precooked ingredients. The clash of today’s debate is whether the harm brought by fast food restaurants can outweigh the good. Our side strongly believes it can. Our side believes that fast food restaurants harm us in three aspects: physically‚ socially‚ and
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Fast Food Nation: The Dark Side of the All-American Meal‚ by Eric Schlosser. Perennial of HarperCollins Publishers‚ 2002. 383 pp.‚ $13.95. ³As American as a small‚ rectangular‚ hand-held‚ frozen‚ and reheated apple pie.² (p. 3) Far from being a run of the mill expose on calories and fat grams in fast food‚ Fast Food Nation is a hard-hitting critique of the industrialization of America¹s and‚ later‚ the world¹s food supply. The consequences of this industrialization have far-reaching effects
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interested in prepared food which can be served quickly or allow them to take away in order to saving time‚ fast food restaurant where provide western burger‚ chicken‚ and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly‚ identify the “critical success factors” which performance in the sector now and in the near future. Industry Structure Analysis: The food service industry continues
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Market Segmentation Geographic Segmentation Geographic Segmentation is collecting and analyzing information according to the physical location of the customers or other data source. Carrefour marketers use geographic segmentation because they know where to sell their product to increase advertising and sales effect. For example‚ there are different numbers of population among each state in Malaysia then Selangor state consist of most highest population with 51026000 peoples. Therefore‚ Carrefour
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the country has favorable demand environment for the fast food industry in Asia. Although China and Singapore’s economies grew at seven and ten percent‚ respectively‚ within the last year‚ the former is too undeveloped for a company with no operations in Asia and the latter represents a market that has been saturated. Ranking fifth on GNI per capita is a double-edged sword. On the one hand‚ Korea only ranks behind the countries whose fast food industries have already matured and thus showing that
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