Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant‚ I plan to affiliate a western fast food restaurant. so‚ I have to investigate the attitudes toward western fast food restaurants in Xi ’an city. Among most western restaurants‚ the KFC‚ the McDonalds and the Pizzahut. Therefore‚ I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC)‚ founded and also known as Kentucky
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Assignment Fast Food Industry Fast food industry has a very long history and story‚ but does everyone know why they are so success to operate and have thousands of branch stores right now? In this paper I would explain how fast food industry success‚ what makes them to be success and how they use competitive advantage to be success. Also discuss the pros and cons of speed and location strategy. I believe everyone know what is McDonald’s‚ which is a very famous fast food restaurant and expanded
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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and distributors‚ service business‚ transportation business and utilities (Wikipedia). Restaurants and fast food chains are included in service businesses. A restaurant is an establishment which prepares and serves food and drinks or the so-called meals‚ which are generally eaten on premises‚ to customers in return for money. It originated from Ancient Rome where thermopolia‚ small-restaurant-bars‚ offered food and drinks to the costumer. A
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the popularity of fast-food restaurants In 1972‚ United States spend three billion dollars on fast food‚ but in 2010 this number change to $165.000.000.000. Only Mc Donald’s feeds more than 46.000.000 person every day. Fast-food chains spend big amounts of money every year on publicity to give people the option to have a quick meal for a low price. People do not care if what they are eating is healthy‚ because they are too busy working. The popularity of fast-food restaurants has grown in the last
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Fast food restaurants started to change farming and food distribution as early as the 1950’s. Dick and Mac McDonald were the first to revolutionize the drive up restaurants when they redeveloped their BBQ joint into the type of McDonalds we know today that serves burgers and fries.(Ganzel) Others soon caught on to what the McDonalds brothers had going‚ and fast food restaurants started opening up everywhere. The first Kentucky Fried Chicken opened in 1952. By 1954 Burger King opened and became the
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The popularity of fast food restaurants is growing every day. The popularity of fast food restaurants is growing because of three main causes: the low cost‚ the fast service‚ and how fast food restaurants are available anywhere. The most evident advantage of fast food is than it saves time. In today’s fast-paced life‚ there is nothing better than getting a ready meal. No matter how much the chefs praise the benefits of fresh food‚ at the end of a hard-working day‚ when one returns home all tiered
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We the people should think about using labels on restaurant and fast food menus. I think we should use them because it will really improve our health issues. The labels will show people how many calories they are getting or need. There are three reasons why I think we need labels on food menus. They are people consume 18% of their calories at home. The other one is 30 years later‚ which is these present days they have risen to 33% of calories received away from home. The last reason is some coffee
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famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15‚000 units around
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Walking into some fast food restaurants can be exciting. As soon as you walk in you start to smell their prize winning food‚ you can feel the heat that is coming from the grills that they use to make your favorite fast foods. You can see the whole restaurant just with one look‚ there is always people ready to help you order your meal and fast service. That’s the quality’s every fast food restaurant should have and Burger King has all those. Burger King has many competitions from McDonalds to any
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