I – INTRODUCTION: Throughout the industry of fast-food‚ there were so many organisations which gained power and title for them‚ such as McDonald‚ Pizza Hut‚ Burger King‚ Pizza Domino‚ etc. In the list of these successful fast-food organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC
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was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995‚ the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants‚ and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth‚ lengthy product
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strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality‚ price‚ services‚ interior‚ etc… We got the questionnaires filled by 28 people from our population. They found the
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Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11th ) Preston University Peshawar Session 2006 – 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration
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McDonald’s became a famous global name (refer to appendix 1) which had more than 33‚000 restaurants in 119 countries (McDonald’s‚ 2012). How could it operate profitably in a competitive market? It was due to the flexibility in the changeable marketing environment (Lovelock‚ 2002). The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications‚ so the business also may lose if it does not adapt to external
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Business Strategies of Sonic‚ America’s Drive-in Sonic‚ a fast food restaurant chain headquartered in Oklahoma City‚ OK‚ is the largest drive-in restaurant chain in the nation. With more than 3500 stores across the nation averaging over a million dollars a year in sales per store‚ this corporation is one of the leaders in the fast food grouping of the restaurant industry. The success the Sonic Corporation enjoys is due largely to their unique style and the various ways they build value for
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Panera Bread began in 1981 as Au Bon Pain Co.‚ a fast-casual bakery and café chain‚ founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s‚ the chain grew along the east cost of the United States and internationally. It dominated in the bakery-café category. In 1993‚ Au Bon Pain Co. purchased Saint Louis Bread Company‚ which was founded by Kenneth Rosenthal. At this time‚ the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s
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1. What are some of your initial reactions about the differences you notice between home country and host country operations of a multinational fast food chain such as the McDonalds? Cultural differences though difficult to observe and measure are very important‚ especially when doing the business in the foreign markets. Failure to comprehend these differences can lead to embracing missteps‚ strain relationships and impact the business performance. Therefore‚ It appears as if catering to the Indian
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Mrs. Velez-Solic Christy Huntley English 102 01/18/2013 McDonaldization McDonaldization is that McDonald’s is a worldwide fast food restaurant serving cheap and convenient food‚ dominating over the traditional sit down restaurants that have high prices but healthier choices. McDonald’s are not spread out but just a few miles from one another. Their fatty foods and kid friendly play grounds‚ which most are indoors‚ make it a much more relaxed time for parents during meal time. Parents and children
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Everything has started when Patrick McDonald opened “The Airdrome” in California at 1937. After 3years his two sons‚ relocated the whole building and opened the restaurant with a new name “McDonald’s Bar-B-Que Restaurant. It was a typical drive-in featuring a large menu and car hop service. In 1948 McDonald‚ with a self-service drive-in‚ restaurant was opened. The menu was minimized and it consisted only from nine items (hamburger‚ cheeseburger‚ soft drinks‚ milk‚ coffee‚ potato chips and a slice of pie
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