Table of Contents LETTER OF ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors
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McDonald’s Corporation McDonalds’s was first introduced in Des Plaines‚ Illinois in 1955. It has grown strongly to become ranked number one in fast food service on the Fortune 500 list. In recent years the company has faced quite a few changes with changing CEO’s three times in one year. As of September 30‚ 2012‚ McDonald’s has 34‚010 restaurants in 119 countries. Due to increased competition‚ a failing economy‚ and a changing environment McDonalds reported a loss in sales. How can McDonald’s
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Kong are fast and efficient‚ most of the hongkongers need to finish their meal within a limited time when they work‚ and therefore‚ fast food cultural is popular in Hong Kong and occupies a large market share of the food industry. The fast food market in Hong Kong is different from the other western society‚ either US or other Europe. As Hong Kong are still having the traditional Chinese cultural‚ there are Chinese fast food shop like Maxim’s‚ Café de Coral and Fairwood‚ these fast food shop mainly
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(Kentucky Fried Chicken) is founded in 1995 and has grown to one of the world’s largest chain of fried chicken fast food restaurants‚ headquartered in Louisville‚ Kentucky in the United States. KFC is the second largest restaurant chain after McDonalds‚ with over 17‚000 outlets in 105 countries and territories. Colonel Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression‚ founded it. Quality‚ service and cleanliness represent the
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different states. They had realized that they had an opportunity to compete with other fast food companies if they could offer higher quality and at the same time quick dining experience. As author states the vision was to create a specialty café anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections (Thomas‚ 2008). This is what the consumers were looking for; “convenience fast food with higher quality”. While market had high competition and many substitutes Panera
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profitable and where diversity and career opportunities is what help put McDonald’s way ahead of the competition. The article McDonald’s Corporation describes McDonald’s as the world’s largest restaurant chain and has been in business since 1948 where Dick and Mac McDonald opened up McDonald’s Bar-B-Que restaurant in San Bernardino‚ California. Ray Kroc‚ the man who made McDonald’s a household name became a franchising agent for the McDonald’s brothers in 1954 and opened his first McDonald’s in Illinois
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sector. The market sector is fast-food chains in which I would include companies such as McDonalds‚ Burger King‚ KFC‚ Dominos‚ Subway‚ ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos‚ Pizza Express‚ Starbucks). Expensive restaurants would not be appropriate for
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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Effective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino‚ California by Ray Kroc. The company is currently headquartered in Oak Brook‚ Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40‚000‚ which are spread all over
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that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix‚ 2008). However‚ with a growing competition‚ changing consumer trends and increased product specialization‚ Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability. Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals
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