Coral Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops‚ for example‚ Café de Coral‚ The Spaghetti House‚ Oliver’s Super Sandwiches and so on. The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work‚ Café de Coral developed from one single shop to a leader of Chinese fast food restaurant group in the world. 2.2 The reason of choosing Café de Coral Nowadays‚ fast food culture is popular. It
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Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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largest chain of fast-food restaurants. The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948established the principles of the modern fast-food restaurant. Today McDonald’s restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. http://en.wikipedia.org/wiki/McDonald’s McDonald’s is a fast pace restaurant providing the
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can harm the future of our organization. McDonald’s‚ the world-famous American fast food franchisor‚ entered mainland China in 1990‚ when Chinese franchise law did not even exist. In this once-closed country whose market only opened up to foreign investors in 1978‚ McDonald’s had to adapt to an unfamiliar and rapidly changing environment. Not only was food culture in China vastly different from that in the West‚ but food culture‚ lifestyles and legal structure were altering as a result of surging economic
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that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix‚ 2008). However‚ with a growing competition‚ changing consumer trends and increased product specialization‚ Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability. Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals
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Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control over product
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Components/Inputs of the Product & Suppliers Chipotle uses several suppliers when ordering and receiving their food products. Chipotle’s main objective is to provide food with organic and naturally grown backgrounds. Because of these values‚ Chipotle prides itself in using suppliers that follow their guidelines of “food with integrity” structure‚ by meeting the requirements and goals for food safety‚ animal welfare‚ sustainability‚ and social accountability.1 Chipotle’s customer service manager‚
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features exciting information about a new yogurt dipping sauce to be featured at McDonalds. Research shows the fast-food industry that there is a serious need to offer healthier items on the menu to families and working adults. The target market is looking for exactly just that: healthy variety and quality without compromise. Backed by some of the most powerful names in the restaurant business‚ companies like SEI‚ MoRoch‚ and PAR systems will support this new change in every way they can to ensure
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Golden Arches Restaurants Sdn. Bhd. 1.0 Executive summary We have chosen McDonald’s to carry out our analysis on the environment‚ strength‚ weaknesses‚ opportunities and threats‚ segmentation‚ targeting and marketing mix. Therefore‚ by viewing this assignment you can have concept on how McDonald’s apply the marketing element in their business. 2.0 McDonalds The beginning of the McDonald’s in 1955 when the Roy Kroc opened the first McDonald’s Restaurant in Des Plaines‚ Illinois. After that
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Restaurants are like riddles‚ hard to see through and hard to figure out. In-N-Out is definitely one of these restaurants. Characteristics such as simple with not very much detail‚ make the customer intrigued in seeking the secrets within. What secrets may you ask. To start‚ the restaurant is popularized‚ being full at every hour of the day‚ but what makes people come back‚ why is it when many think of a hamburger they think of In-N-Out? This secret leading to the basic thing every restaurant needs:
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