Coral Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops‚ for example‚ Café de Coral‚ The Spaghetti House‚ Oliver’s Super Sandwiches and so on. The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work‚ Café de Coral developed from one single shop to a leader of Chinese fast food restaurant group in the world. 2.2 The reason of choosing Café de Coral Nowadays‚ fast food culture is popular. It
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Supply chain the fast moving consumer goods supply chain requirements Fast moving consumer goods (FMCG‚ Fast Moving Consumer Goods or CPG‚ Consumer Package Goods)‚ refers to the rapid consumption of consumers‚ need to constantly repeat purchase of products‚ typically fast moving consumer goods‚ including cosmetic products‚ food and beverage and tobacco. CPG market is a typical mass consumer market‚ the market capacity. With the improvement of living standards‚ consumer demand preferences
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Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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largest chain of fast-food restaurants. The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948established the principles of the modern fast-food restaurant. Today McDonald’s restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. http://en.wikipedia.org/wiki/McDonald’s McDonald’s is a fast pace restaurant providing the
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can harm the future of our organization. McDonald’s‚ the world-famous American fast food franchisor‚ entered mainland China in 1990‚ when Chinese franchise law did not even exist. In this once-closed country whose market only opened up to foreign investors in 1978‚ McDonald’s had to adapt to an unfamiliar and rapidly changing environment. Not only was food culture in China vastly different from that in the West‚ but food culture‚ lifestyles and legal structure were altering as a result of surging economic
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process
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Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control over product
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Burger King reinvents flame broiling The fast food chain is testing a new broiler designed to save time‚ energy‚ and money‚ and - some say - makes the Whopper taste better. Fortune’s Matt Boyle reports. By Matthew Boyle‚ Fortune writer October 12 2007: 1:44 PM EDT NEW YORK (Fortune) -- At Burger King‚ flame broiling will never be the same again. After spending three years in development‚ the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs
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Components/Inputs of the Product & Suppliers Chipotle uses several suppliers when ordering and receiving their food products. Chipotle’s main objective is to provide food with organic and naturally grown backgrounds. Because of these values‚ Chipotle prides itself in using suppliers that follow their guidelines of “food with integrity” structure‚ by meeting the requirements and goals for food safety‚ animal welfare‚ sustainability‚ and social accountability.1 Chipotle’s customer service manager‚
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of life has encouraged more development of fast food consumption. Currently‚ fast food is increasingly being accepted by all‚ and gradually integrated into people’s lives in China. The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies‚ the two well-known fast food companies in Chinese market‚ which was play an important role in Chinese Fast Food market. They attract customers through its
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