The country I would choose to launch the Indian Fast Food would be Bulgaria. In order to evaluate the marketing strategy we have to make research and to discover the differences between the Bulgarian and the UK market 1. Fast food in Bulgaria There is a little amount of information regarding the fast food market free on internet. A survey‚ done by Synovate (Synovate‚ 2009)‚ shows that the Bulgarians love fast food more than that Americans and the Brits. According to the survey more than 68%
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America is beginning to become more dependent on fast food companies‚ because of the low prices‚ and a quick meal‚ many families are turning into the drive thru for a rapid fix to a late night meal. With fast foods’ growing popularity‚ obesity is also becoming a growing problem. Everyone blames each other for the obesity epidemic‚ but no one can take the blame and accept that it is possibly our faults. While America is reaching for fast-food companies for an easy meal‚ more Americans are beginning
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Sample Size Table 4.1 Gender | Number | Male | 50 | Female | 50 | Figure 4.1 4.2 Age Group Sample Distribution Table 4.2 Age | Number | <20 | 30 | 20-30 | 46 | Above 30 | 24 | Figure 4.2 4.3 Familiarity of various fast food restaurant brands Table 4.3 | | Frequency | Percent | Valid | KFC | 28 | 28.0 | | McDonalds | 23 | 23.0 | | Dominos Pizza | 13 | 13.0 |
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Effects of Fast Food on the American Economy How does fast food affect America’s economy? Does fast food affects Americans economy in the bad way or good way? Some people say that fast foods are ruining Americans economy. They want to reduce effects of the fast food industry in America. However‚ the advocates do not agree because they think that fast foods are giving a major boost to the economy. They give out a few examples about the advantage of fast food to the economy such as proving jobs or
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Whole Foods Market Case Study 3.) Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s motto “Whole Foods‚ Whole People‚ Whole Planet?” Do the motto and the principles underlying it (Exhibit 1) really matter at this company or are they just nice words and cosmetic window dressing? Explain. John Mackey’s vision for Whole Foods was “For Whole Foods to become an international brand synonymous not just with natural and
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keeping track to make sure they are eating healthy well balanced meals who then find themselves gorging on entirely too much fast food. This of course leads to what is commonly called the Freshman fifteen‚ the gaining of at least 15 pounds that first year away from home. With the Fast Food Calorie Counter app it enables the user to input any food from up to 72 different fast food restaurants. This is a great way to stay on top of making sure that student does not over do it and holds themselves
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STRATEGIC MANAGEMENT REPORT FOR MENGNIU GROUP EXECUTIVE SUMMARY Mengniu Group is now the Chinese second largest dairy enterprise with total assets of 7.6 billion‚ 30‚000 employees and dairy product ability of 4 million tons annually (Mengniu 2006). This report firstly provides an overview of Mengniu‚ which includes number of employees‚ assets‚ sales‚ performance‚ the type of products it provides‚ its location including an organization chart showing the formal structure of the organization‚ and
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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Question 1- Five Major Food Groups Fruit Vegetables‚ legumes Lean meat‚ fish‚ poultry‚ eggs‚ nuts‚ legumes Bread‚ cereals‚ rice‚ pasta‚ noodles Milk‚ yoghurt‚ cheese. How many serves children and adolescents need each day? Children and adolescents | Bread‚ Cereals‚ rice‚ pasta‚ noodles | Vegetables‚ legumes | Fruit | Milk‚ yoghurt‚ cheese | Meat‚ fish‚ poultry‚ eggs‚ nuts‚ legumes | Extra foods | Children 4-7 years | 3-4 | 4 | 2 | 3 | 1/2 - 1 | 1 - 2 | Children 8-11 years | 4-6
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4. Is the job in fast-food restaurant exploitative? It yes‚ in what sense it is exploitative? Please also take into consideration the implementation of minimum wage when illustrating your argument. Introduction Exploitation is a term to describe person that are being mistreated. Karl Marx used it to explain the relationship between the capitalists and workers. It is claim that the value of a product is depended by how much labor has paid on it such as time‚ energy or ideas. Therefore the price
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