1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Brand-New Fast Food Trend Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald‚ KFC‚ Burger King‚ Triple O’s‚ Café de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong nowadays. Firstly‚ trend of fast food culture
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Fast food is something that every American knows about. Most likely you‚ the person reading this has had fast food before‚ and probably enjoyed it. Whether it may be Mcdonalds‚ Burger King‚ Taco Bell‚ Jack in the Box‚ KFC‚ etc. There is nothing as cheap‚ quick to get‚ and tasty as fast food. With the ever-growing population of obese Americans‚ people are looking for a reason and for most that reason is fast food. Now according to the CDC (centers for disease control) the definition of overweight
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Fast Food Market Market Overview: Fast food as defined by English dictionary is cooked food sold in snack bars and restaurants as a quick meal or to be taken away. Fast food is any food that can be prepared and sold within a short span of time. Thus‚ fast food industry is composed of all those food outlets that serve preheated or precooked food. Fast food market is the sale of eatables (food and drinks) for immediate consumption either on the premises or in designated eating areas shared with
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Fast food has become a major phenomenon here in America. According to Eric Schlosser‚ he writes in the New York Times‚ on average $301‚369‚863 is spent a day on fast food. As Schlosser shows‚ American people are abusing fast food. In accordance with fast food binging‚ obesity has become a widespread epidemic. According to Joseph Mercola M.D.‚ on a personal website states obesity is‚ "A chronic condition that develops as a result of an interaction between a person ’s genetic makeup and their environment
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Fast Food‚ Fast Death Almost 75% of people in the United States of America are considered to be overweight or obese. Food such as burgers and chicken nuggets are being consumed by the average American daily‚ this may indicate why our Nation’s waistline is increasing from the overconsumption of meat and unhealthy fats. Fast food is the leading cause for this spread of obesity in America providing the drug addicts with their fix‚ and due to ignorance and lack of motivation Americans are doomed to
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Jer’Ebony Harris English Comp. I Nov 22‚ 2013 Fast Food and Why You Should Not Eat It This will be a detailed paper on why you should not eat fast food. I will be using the three classic appeals; logos‚ pathos‚ and ethos to build a persuasive argument. Here in America fast food restaurants have become popular‚ and as a result health problems are increasing. While it may be easier and convenient to buy fast food‚ it is not always a great health choice while trying to keep a healthy diet. There
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Fast Food Healthier than Cafeteria food? Many people think that fast food is bad for our health and that it shouldn’t be allowed in school. More healthful options should be promoted but what’s the use of healthy food in school if the kids don’t want to eat it? Nobody least of all adults LIKE eating healthy if given a choice everyone always goes for the fast food.When we eat lunch at school we get the bad end of the stick. they feed us cardboard pizza‚ meat that isn’t even meat and has been
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multinational brands such as McDonald’s‚ KFC and Subway have changed their food offerings‚ particularly increasing the vegetarian options. This is mainly because India has a huge population of vegetarians. The first vegetarian McDonald’s will open in 2013 in northern India near the famous Golden Temple in Amritsar. The second is expected to open in at the Vaishno Devi cave shrine. Yum! Brands Inc‚ GBO of KFC‚ is following... Fast Food in India report offers a comprehensive guide to the size and shape of
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and food issues; America has seen a dramatic increase in obesity in the last two decades. The occurrence of obesity and obesity related diseases increased rapidly in the U.S. in the last two decas. At the same time‚ the number of fast food restaurants more than doubled over the same time period‚ while the number of other restaurants grew at a much slower pace according to The Centers for Disease Control (Ward-Smith ). In public debates over obesity‚ the widespread availability of fast food restaurants
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