Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM - Communications FLIPKART is an Indian e-commerce company founded by Sachin Bansal and Binny Bansal in 2007‚ both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with Rs.400‚000‚ Flipkart has since then raised funding from venture capital funds Accel India in 2009 and Tiger Global (US$10
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2013:36-46 ISSN 2319 – 7285 CONSUMER BEHAVIOUR ON CONSUMER DURABLES WITH REFERENCE TO BIJAPUR DISTRICT MR. PARAMANAND DASAR*‚ DR. S.G. HUNDEKAR** & MR. MALLIKARJUN MARADI*** *Research Student‚ Research and PG Dept. of Commerce‚ Karnatak University‚ Dharwad‚ Karnataka. **Professor Research and PG Dept. of Commerce‚ Karnatak University‚ Dharwad‚ Karnataka. ***Teaching Assistant‚ PG Centre Rani Channamma University‚ Bijapur‚ Karnataka. Abstract Consumer is nerve centre of the modern marketing
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Fast food and Obesity When one thinks about food‚ the first thing that might jump to one’s mind would be the delicious home made mother’s special roast‚ or for many it might be a cultural dish that westerners do not recognise as the perfect meal but still is respectively for those who adore it. However those days have long gone when a perfectly cooked meal was an everyday occurring. With a fast paced life in the western world the invention and development of fast food (industry) has grown like
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Moving to a new home I was ripped from the home I grew up in. It can be hard for kids to move. I think it was tough for me because I had to leave my friends‚ my safe place‚ and the home I grew up in. At the age of fourteen‚ I moved to a new home. It was disappointing because I had to leave the friends I grew up with behind. We would play together every day‚ but the day I told them I had to move‚ we all sulked around. My mom was in a very good mood‚ but every time she looked at me I couldn’t help
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into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create a competitive advantage. But what is the actual impact of companies’ engagement in
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CONSUMER SOCIETY The term consumer society is commonly used to distinguish contemporary affluent societies from traditional agricultural or modern industrial societies‚ to emphasize the role of consumption as a factor in social structure and as an element of lifestyle. History and Meaning of the Term The concept of the consumer society has been commonly used since the early decades of the twentieth century‚ originally in the United States‚ where the wealth of mass-produced consumer
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ERD WORKING PAPER SERIES NO. 25 ECONOMICS AND RESEARCH DEPARTMENT Revisiting Growth and Poverty Reduction in Indonesia: What Do Subnational Data Show? Arsenio M. Balisacan Ernesto M. Pernia Abuzar Asra October 2002 Asian Development Bank ERD Working Paper No. 25 REVISITING GROWTH AND POVERTY REDUCTION IN INDONESIA: WHAT DO SUBNATIONAL DATA SHOW? Arsenio M. Balisacan Ernesto M. Pernia Abuzar Asra October 2002 Arsenio M. Balisacan is Professor of Economics at the
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One of the themes of Howl’s Moving Castle is that when people try to conform to society’s norms‚ they are unhappy‚ or they are not always how they seem. Howl’s Moving Castle is set in pre-modern times starting in the countryside and then it changes from city to countryside for the rest of the story. The story is about Sophie‚ a young girl who works at a hat shop and while she was closing the shop the Wicked Witch of the West cursed Sophie. So‚ Sophie goes out into the world on a journey. Characters
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difficult part of a person’s life‚ oftentimes quite harrowing. Some may find change to be a good thing. I‚ on the other hand‚ find it to be more than former. This great change in my life was when my family was forced to move to a new city when I was fourteen. Not only‚ was I facing a great change‚ but it would be a change that would affect me for the rest of my life. When I found out that we were moving‚ I was frightened. I was going to lose all of my friends. I was going to have to start over
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behind‚ some family‚ all of my friends and my roots. I was a very intelligent student; however I knew that the biggest challenge for me was going to learn to speak English. Everything was new for me and had to adapt fast. I remember when my dad started talking to my mom about moving over here. I heard them talking but I did not give it any importance. The idea of changing houses to me seemed absurd. We had everything there was not any need for us to do such thing. At that time my sister had been
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