Fast Moving Consumer Goods (FMCG) FMCG are products that have a quick shelf turnover‚ at relatively low-cost and don’t require a lot of thought‚ time and financial investment to purchase. The margin of profit on every individual FMCG product is less. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a classification that refers to a wide
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come out of the mess it had landed itself in. The Sleeping Giant Awakes In 1998‚ the 114 year old ayurvedic and pharmaceutical products major Dabur found itself at the crossroads. In the fiscal 1998‚ 75% of Dabur’s turnover had come from fast moving consumer goods (FMCGs). Buoyed by this‚ the Burman family (promoters and owners of a majority stake in Dabur) formulated a new vision in 1999 with an aim to make Dabur India’s best FMCG company by 2004. In the same year‚ Dabur revealed plans to increase
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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
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them‚ we’ve grown into one of the world’s most successful consumer goods companies. In fact‚ 150 million times a day‚ someone somewhere chooses a Unilever product. Look in your fridge‚ or on the bathroom shelf‚ and you’re bound to see one of our well-known brands. We create‚ market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh. People’s lives are changing fast. As the way we all live and work evolves‚ our needs and tastes
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ABOUT THE INDUSTRY FMCG Sector in India Description: FMCG industry‚ alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production‚ distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling‚ marketing‚ financing‚ purchasing‚ etc. The industry also engaged in operations‚ supply chain
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What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG
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THE IMPACT OF BRAND LOYALTY WITHIN THE FAST MOVING CONSUMER GOODS (FMCG) IN GHANA. CASE STUDY: KUMASI METROPOLIS BY ESHUN RICHARD ANYEMEDU KWABENA ANTWI BAAKO VERONICA EKUA ASAMOAH FRANK OWUSU SAMPSON MAVIS AMISSAH A Project Work Presented To The Department Of Business Administration In Partial Fulfillment Of The Requirements For The Award Of A Bachelor Of Business Administration (Bac helor Of Business Administration Marketing Option) JUNE‚ 2012 Page i of 8 DECLARATION We Have Read The University
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people. Over the years‚ the IOI Group moved away from producing crude palm oil (CPO)‚ a key commodity‚ and pursued a strategy of vertical integration by moving into downstream activities such as food ingredients manufacturing and oleochemicals. This transformed IOI from a Malaysian plantation company to a global ingredients manufacturer‚ making IOI a good example of a so-called "emerging market multinational." The case takes the point of view of the second generation family leader who is currently in
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details about the FMCG products. In Big Bazar‚ I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can be increased. * Top 20 Fast Moving Goods At Big Bazar Are : 1) Colgate 2) Gillette 3)
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Abstract: As the most basic industry nearby human daily life. The consumer goods industry is the symbol of human interest‚ modern exchange of industry and the management intelligent development in hundreds of industries. Until 2012‚ the U.S. consumer goods market was the largest in the world‚ estimated at $432 billion (Select USA‚ 2013). By the research and analysis of certain industry‚ the industry will report the industry conditions to investor and the challenge and solution to industry managers
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