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    consumer behavior

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    and availability of information resources between entities in the supply chain allow easy linkages that eliminate time delays in the network. Second‚ the level of competition in both domestic and international markets requires organizations to be fast‚agile‚ and flexible. Third‚ customer expectations and requirements are becoming much more demanding. Fourth‚ the ability of an organization’s supply chain to react rapidly to major disruptions in both supply and downstream product or services will

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    Hazards of Moving House

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    Hazards of Moving House Many people say that they would like to be able to peer into the future‚ to see how the days ahead will unfold. If I were offered the gift‚ however‚ I would refuse it point-blank. Knowing in advance about the ordeal I would have to undergo to move into my apartment‚ for example‚ would have kept me in my parents’ house forever. My little daughter and I are settled in quite happily now‚ but the process of moving then was indeed painful. I confronted problems with the landlord

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    Consumer Society

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    the winners and losers in a consumer society . A consumer society is a society which is defined as much by what people buy and use as by how they are employed. There has been a gradual change in Britain since the Victorian era from a society defined by class to a society like today defined by consumption. In a consumer society however there are those who benefit from it‚ the ‘winners’‚ and those who do not‚ the ‘ losers’. Consumption is more than purchasing goods to satisfy basic needs such as

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    Consumer Behavior

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    An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business

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    Consumer Behavior

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    An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas

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    Consumer Imagery

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    CONSUMER IMAGERY Consumers have certain perceptions or images relevant to consumer behavior. These include: (i) Self Image. Each individual has a perceived image of himself or herself with certain traits‚ habits‚ possessions‚ relationships and behavior. They are unique and basses on ones background and past experiences. Consumers buy products they perceive to be congruent with their self-image. Self image can be ideal (how they would like to be perceive themselves) actual (how they would like to

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    Fast Food Advertisements

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    Fast food advertisements should be not banned during television shows for children (Argument Points and their brief explanation) ARGUMENT POINTS 1. Junk food advertising does not force parents to buy the food Just because junk food is advertised does not mean that parents should buy it for their children or give their children the money to buy it. It is important to recognise that parents have the final say‚ and also are ultimately responsible for what their children eat. We should place greater

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    Consumer Surplus

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    Consumer Surplus: The difference between the maximum price that consumers are willing to pay for a good and the market price that they actually pay for a good is referred to as the consumer surplus. The determination of consumer surplus is illustrated in Figure 1‚ which depicts the market demand curve for some good.  | | | | The market price is $5‚ and the equilibrium quantity demanded is 5 units of the good. The market demand curve reveals that consumers are willing to pay at least

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    Csr and Consumer

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    initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at

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    Consumer Prtiection

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    PROTECTING CONSUMER INTERESTS UNDER COMPETITION LAW ___________________________ INTERNSHIP PROJECT REPORT SUBMITTED TO: THE COMPETITION COMMISSION OF INDIA UNDER THE GUIDANCE OF: DR. VIJAY KUMAR SINGH DEPUTY DIRECTOR (LAW) SUBMITTED BY: SHUBHANGI GOEL ILS LAW COLLEGE PUNE. ____________________________ COMPETITION COMMISSION OF INDIA NEW DELHI OCTOBER 2012 Protecting Consumer Interests under Competition Law ACKNOWLEDGEMENT I would like to take this opportunity to thank all

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