THE SUCCESS STORY OF PATANJALI : AN AYURVEDIC BRAND IN FMCG MARKET. Dr Pooja Ramchandani‚ Assistant Professor At HR College. INTRODUCTION : In a country like India‚ The Fast-Moving Consumer Goods (FMCG) market is amongst the most difficult markets to crack as there is no lack of competition in this market and conquering distribution remains an uphill task. However‚ the Patanjali success story stands out as an exception. Apart from it’s massive surge in the brand’s revenue over the past five
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wondering‚ how large is this company? What types of different products it produces? What industry sector does it belong to? After some research‚ I found out that Unilever Pakistan limited (UPL) produces a range of products and is a part of the Fast moving consumer goods (FMCG) sector. When this opportunity arose‚ to choose a company of my liking‚ UPL was my only choice simply because I yearned to learn about it‚ as it has always fascinated me. Objectives and Research Questions The main objective of my
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Strategy into action VII. VIII. IX. Organization structure Balance score card Managing people Introduction I. Company overview: HUL (HUL) is India’s largest fast moving consumer goods company‚ with leadership in Home & Personal Care Products and Foods & Beverages. HUL’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs. 13‚718 crores. The
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Delivering the Goods – Godrej Consumer Products Story Godrej Consumer Products supply-chain has adopted replenishment philosophy like first nature – a story that has many takeaways for Indian consumer goods companies. And the man in the thick of the action is rakesh Sinha‚ Chief operating offi cer (Marketing & operations)‚ GCPL. Aanand Pandey reports. If you are an FMCG supply-chain buff‚ then Godrej Consumer Products (GCPL) is where the action is at the moment. The reason: Godrej group has
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activities‚ IT skills. And the second part of the questionnaire contained questions related to the company and the market segment where the company belonged. “What do you think about the product differentiations in the market of the FMCG (fast moving consumer goods)” “how can be measured the success/fail of a new marketing strategy in the FMCG market?” “Mention at least 3 tasks of the financial department!” After we were done with the questioner the HR assistant invited us for a brief interview. She
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2004 2 | Rural market for FMCG on upswing - By Business Standard | |Ruchita Saxena / Mumbai December 27‚ 2007 | |Rural markets beat cities in FMCG sales growth – The Economic Times‚ December 8‚ 2008. | |Rural consumers are displaying considerable resilience in spends on fast-moving consumer goods (FMCG) despite the economic slowdown‚ say |
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Analysis of Beverage Vending Solution Market With Reference To B to B Businesses At Hindustan Unilever Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road
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Term Paper ON Business level strategies and the impact or performance on an industrial enterprise “ A case study of Marico Bangladesh Limited” By Md. Enayet Hossain MBA Program‚ spring 2011 MBA 601 strategic management School of Business University of Information Technology & Sciences (UITS) Kakrail campus Dhaka‚ Bangladesh 2011 Table of Content Titles Page Number Historical background
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
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CHAPTER - 1 INTRODUCTION Introduction: About the industry: Fast moving consumer goods are products that have a quick turnover‚ and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries‚ soap‚ cosmetics‚ teeth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ condoms‚ batteries‚ paper products and plastic goods. The purchasers usually put less thought into the purchase of FMCG
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