Swatch Background – The Swatch watches were created in 1983 to design‚ manufacture and sell the next big thing in innovative watch technology‚ their first line of plastic analogue quartz was launched the same year. “A Swatch watch was an expression of joy‚ a provocative statement‚ a warm smile delivered with a flick of the wrist.” (Swatch‚ the swatch revolution section‚ articles the amazing adventure of the second watch). Now named as the number one manufacture of watches in the world The Swatch Group
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Wilsdorf enter the world of watches. His friend turned to him one day and said: "When we’re finished with all this school business‚ you’d better come and join us. We export watches all over the world" So it was that Hans Wilsdorf‚ at an age of 19‚ started work as an English correspondent and clerk with the firm of Messrs. Cuno Korten in La Chaux-de-Fonds‚ Switzerland. His friend earlier comment had been no idle boast‚ as this firm was a very large exporter of watches with a turnover of nearly Frs1m
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far. One interesting idea is about the melting watches that inspire randomly. In one hot August afternoon in 1931‚ as Dali was having lunch on his work bench‚ suddenly an idea of paranoiac hallucinations came to his mind. He took his pencil and slid under a bit of Camembert cheese‚ which was softer by the heating of summer weather‚ and started drawing. Dali came up with an idea about the melting watches as the main subject. These soft melting watches convey Dali’s primary philosophy about the “softness”
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Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear‚ shoes‚ accessories such as rings‚ bags‚ small leathers goods‚ fine jewelry‚ and many others products. Besides‚ watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women‚ man‚ and also teenagers. 2.0 Market Segmentation 2.1 Geographic Segmentation Gucci watch geographic segmentation would target on the cities area
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portable timepiece that displays time‚ and sometimes the day‚ date‚ month and year. These types of watches with more functions than just displaying the common time will cost the user a fortune. This timepiece is especially worn on the wrist or carried in the pocket. Showing us the time for centuries‚ watches have evolved from the usual mechanical form into a digital form. Somehow‚ the mechanical form of watches still captures the interest of many watch enthusiasts till today. Some are willing to spent millions
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another i.e. from mechanical to electronic watches. The mechanical watches had been ruling the watch market for quite some time while the electronic watches were deemed to be the next big thing. Amidst this clash of technologies‚ the three most important watch producing nations i.e. Swiss‚ Japan and United States competed with each other to maintain their market share as well as their profitability. The largest and the most important market for watches was the US‚ hence all the three countries were
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manufacturing expertise‚ and stylish product design was able to restore Swiss made watches as major players in the watch industry. Swatch watches are manufactured in Switzerland‚ which has one of the highest labor costs in the world. But because efficient manufacturing operations‚ like building the quartz mechanism directly into the plastic case‚ and using less components (less than half the number in most other watches)‚ the company was able to produce high volumes at low costs. Fewer components
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Formed in 1983‚ watchmaker Swatch was the product of a previous economic downturn. It is painfully ironic‚ then‚ that the current recession is causing it such woes. To most consumers‚ the name is associated with cheap‚ gaudy plastic watches that were the height of fashion in the 80s. However‚ the company is one of the biggest watch manufacturers in the world‚ also owning high-end brands such as Omega and Breguet. Although Swatch appeared only in the 80s‚ its foundations extend further than
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because of following reasons: 1) same old-fashioned design 2) new needs and desires of consumers 3) change in consumer’s income (it became higher) 4) the old strategy did not take into account wants of modern consumers 5) reasons for buying watches have changed 3) In our
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marketing for luxury watches online when no other retailer in India had a strong web presence.No competitor has such a large number of stores and a website that attracts over 5000 people every day. c. PRIL has a multiple city database‚ contacts and extraordinary relationship with brands & customers. This gives PRIL an added advantage over most watch retailers in India. d. Where a normal retailer offers a limited selection of around 500 watches‚ we have over 3000variety of watches through our 20+ stores
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