leveraged its equity of high brand awareness (92%) with the consumer to extend its brand to beyond the pocket knife product. In 1989 Swiss Army launched its Swiss Army watch. This brand extension was very successful and Swiss Army watches have the no. 2 position for watches $500 and under. With the success of the watch‚ in the 1990s Swiss Army moved to further extend its brand into the areas of travel gear‚ apparel and accessories. These brand extensions have also proved profitable for Swiss Army
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Research Paper (Bus 360) From: Quan Trang To: Rappaport Draft research Paper For hundred of years‚ the practice of people changing the style of clothing worn is become a movement almost in every cultures around the world. That movement is called “fashion trend”. Nowadays‚ more and more people concern about their own fashion styles because people now judge other by the way they look. A number of cities are recognized as global fashion centers and are recognized for their fashion
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company for the Adidas Group‚ which consists of Reebok sportswear company‚ TalyorMade- Adidas golf company including Ashworth‚ Rockport and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewears and other sports- and clothing related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Establishment Adidas was founded in 1948 by Adolf Dassler‚
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The passage I chose was from A Midsummer Night’s Dream by William Shakespeare. In this passage‚ Lysander falls in love with Helena after being accidentally struck with the love juice by Puck. However‚ Helena does not interpret it the same way and thinks that Lysander is mocking her and leaves. Then‚ Lysander says that he never wants to see Hermia again and leaves her alone while she is sleeping. Hermia awakes from a nightmare where her heart was being eaten out by a serpent and Lysander stood‚ smiled
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WATCHES OF SWITZERLAND 85 Sharah e Quiad a Azam Lahore Phone : ++92 42 63 61 677 Fax : ++92 42 63 06 652 Important information: OMEGA does not sell any watches on the Internet. Genuine OMEGA watches are sold exclusively through our worldwide network of authorized retailers. Promotion: Omega uses Cindy Crawfard for constillation. Supermodel‚ entrepreneur‚ actress‚ Cindy Crawford has been promoting the OMEGA brand since 1995. Her striking beauty and international appeal are the perfect complement
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invest today to get that amount. 2. You triple $500 in 3 years. compounding? What is the annual interest rate‚ assuming annual 3. Suppose your company expects to increase unit sales of watches by 15% per year for the next 5 years. If you currently sell 3 million watches in one year‚ how many watches do you expect to sell in 5 years? 4. Suppose you have $500 to invest and you believe that you can earn 8% per year over the next 15 years. a. How much would you have at the end of 15 years
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of branded clothing‚ shoes‚ cosmetics‚ etc. On the other hand‚ Laxmi Road is the oldest local market of Pune and it has all local players of everything that is available in the retail shop. There are also few wholesale/factory outlets of Adidas‚ Fastrack‚ etc. One of the noted behaviors that were identified is that when in such local shops‚ shoppers tend to be in defensive mode and start bargaining even though the prices are less. However‚ this kind of behavior is not exhibited in retail shops
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Predilection- a preference or special liking for something; a bias in favor of something. Parochial- of or relating to a church parish. Repressions- the action of subduing someone or something by force. Vengeance- Infliction of punishment in return for a wrong committed. retribution. Injunctions- an authoritative warning or order. Obscene- Of the portrayal or description of sexual matters‚ offensive or disgusting by accepted standards of morality and decency. Abominations- a thing that causes
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on Singapore stock exchange She says‚ "I’d experienced modern shopping‚ I’d experienced shopping malls‚ I’d experienced the boutiques that were different and the service that was different." Mrs Tay decided to go in to the market for high-end watches and in 1979 she launched The Hour Glass. She says that "we actually conceptualised at that time what was a showroom retail space‚ and asked our partners to set up a Cartier boutique around us‚ which was the first Cartier boutique in the region."
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Skagen Designs Group 4 Q1. What screening criteria should Skagen Designs use in connection with its choice of new markets for its watch collection? When Skagen Design chooses the new markets and use the connection with them‚ at first‚ they have to care about price. Competitive price is not only one of the essential of their brand‚ but also the easiest method to enter new markets‚ especially in developing markets. In watch markets‚ you can see which markets is developed
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