Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales? Cisco Tim Washer is the creator of Cisco’s ‘The Perfect Gift
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Heavenly Vargas Maria Kute English 102-106 15‚ February 2012 My Favorite Place My Favorite place is in Sedona‚ Arizona‚ and it’s called Slide Rock‚ the park is named after the famous Slide Rock‚ a stretch of slippery creek bottom adjacent to the homestead. Visitors may slide down a slick natural water chute or wade and sun along the creek. They will have to pay a five dollar parking fee‚ which is well worth it. They can also camp out at slide rock and
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My Favorite Magazine (The Viewspaper) The Viewspaper is my favourite magazine. It is a weekly. It prints reviews of political and social events; notes on education and literature and a few items of fiction and poetry‚ every week. The first remarkable thing about this magazine is its get-up. The cover design is always beautiful and attractive. It is printed on very good paper.The articles are illustrated. The font is large and easy to read. The first section of the Views paper reviews the national
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My Special Place Many people in the world have a special place to write. I happen to have two for different seasons for winter and fall I love to write in my room. It is warm cozy and my ideas can flow with out me being interupped. In the summer and spring i love to write in or under the tree in front of my house. I love writing there because i feel relaxed and i love nature so i could just write and write for hours and hours non stop. These are just some of the plethora of reasons i love to write
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Who are your favorite performers or bands? 3. Do you like music or musicians from other countries as well? If so‚ who or what kind? 4. What kinds of music don’t you like? 5. Can you name some singers or groups that you dislike. 6. Do you like to watch TV? 7. Do you like movies? 8. Do you like to watch TV? 9. What are your favorite kinds of programs or shows? 10. What are your all-time favorite TV programs? 11. Who are your favorite actors?
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evaluating the strategies of branding Switzerland. Firstly‚ the paper provides a comprehensive literature review around nation branding area. In the second part‚ a case study about branding Switzerland will be presented. Within the case study part: positioning the image of Switzerland along with main aspects and practical strategies in branding Switzerland will be covered. In the third part‚ Dordevic’s six dimensions of a nation brand will be explained and the overall strategies will be criticised
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