Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Buzzz Research papers : Issue 5 14th February 2010 The Buzzz Ltd Rear Suite‚ The Arch Barn Harewood Yard LEEDS LS17 9LF t: 0113 387 3222 What kind of love does your brand enjoy? Some research based thinking for Valentine’s Day from The Buzzz In 2008 a client once said to us that they wanted their brand to become ‘the most loved brand’. It seemed initially like a quaint mistranslation from someone for whom English was not a first language‚ but on reflection it led the team at The Buzzz to
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Do you have a favorite place to go? Many people have a favorite place to visit daily‚ weekly‚ or even yearly. My favorite place to go is New Jersey. This is a state located on the eastern side of the United States right below New York. As a result‚ there are a lot of things that you can do and enjoy in and around New Jersey. However‚ New Jersey is my favorite place to visit for three reasons—my family lives there‚ the weather are good‚ and I enjoy going crabbing at the local beaches. The first
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and dog. My cat’s name is Ginger and my dog’s name Brownie. Ginger is 6 and Brownie is 1 and 6 months old. My birthday is in May and my favorite food is pizza and nyonki. My favorite animals are kangaroos‚ dogs‚ cats‚ beavers‚ giraffes‚ snow leopards‚ and manatees. My favorite subject is social studies and art. I love American Idol! Last but not least my favorite color is blue‚ green‚ and red!!! About my family: My mom loves to cook and exercise. My dad loves skiing and movies. My brother loves baseball
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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My Favorite Holiday: Christmas Christmas has come and gone. Regardlessly‚ giving thanks and proclaiming yourself to those around you should be more exercised. During Christmas‚ spending time with the people you care about means so much more than anything you can possibly buy. Families as well as friends gather together in their homes to spend time with each other and have fun. Not until they have celebrated Christmas will they realize how interesting it is! On the other hand‚ if you happen to
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Biography Walt Disney The man behind the mouse[->0]‚ the talking duck named Donald and that other goofy looking character (who became known as Goofy) was Walt Disney. He created one of the largest amusement parks in the world and brought many of our favorite fairy tales[->1] to life. The Man Behind The Mouse Walt Disney was born on December 5‚ 1901 in Chicago‚ Illinois. He always loved to draw and was selling his artwork by the time he was seven years old. He also took great interest in photography[->2]
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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SUBJECT : How to Improve Brand Recognition in Television Commercials Introduction: The television commercials in India have continued to have a huge variety inthem. They were funny‚ witty‚ emotional‚ inspirational‚ with good music and sound and someeven managed to strike a chord in everyones hearts. Many lasted for a longer period‚somecame and went quickly‚ and some didnt even last even for a couple of weeks. TelevisionCommercials(TVC) are perhaps one of the best tools for creating awareness
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Patagonia Brand The purpose of this report is to analyze the four components of the marketing mix of the Patagonia brand. To discuss and examine possible changes to Patagonia’s product‚ pricing‚ placement‚ and promotion. Marketing Mix Analysis Overview Patagonia‚ Inc. is a Ventura‚ California based clothing company‚ focusing on outdoor clothing. The clothing is focused on outdoor environmentalists who are willing to pay a premium for the Patagonia brand name and ethic.The company is accociated
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