Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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child‚ they decorate‚ right? For girls‚ they buy frilly dresses and tea sets. For boys‚ the toy chests are overflowing with trucks and dinosaurs. Even as children‚ we are taught by our parents that becoming like those stereotypical families in old movies is essential; where women always stay at home and care for the kids; where men go to work and make it home in time for dinner; where little girls are expected to wear dresses and play with dolls; where boys have to be physically active and play with
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Movies are not the only part of the film industry that misrepresents mental illnesses; cartoons and tv shows misrepresent them as well. By referencing mental illnesses within children’s cartoons‚ it allows the children to learn to stigmatize mental illnesses early in life. For example‚ in a study of six main cartoon characters portraying mental illnesses‚ three of them were comical‚ and the other three were the villains (Wilson par. 15) This is another example of how the entertainment industry is
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society is shaped around what the rebel symbolizes. Many people are drawn to the iconography of the rebel through every day activities. Just a few examples are children movies‚ music‚ celebrity icons‚ and our everyday transportation. There are a lot of movies with violence‚ drug abuse‚ or some type of rebellion. Even children’s movies incorporate the idea of a rebel. As a child‚ many girls‚ including me‚ idolized the Disney princesses. Cinderella‚ Rapunzel‚ Ariel‚ and Jasmine are just a few of the
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beginnings of film history the issue was ironically the containment of women. Megan Stem Wade states in her research paper on gender in postwar class room films that from 1946 through the 1970’s there were films called social hygiene films in which mini movies were watched in educational settings serving as the base example of how men‚ and women should act in societal settings. The films had titles such as “What to do on a date”‚ which served to encourage abstinence‚ and waiting ‘til marriage‚ while titles
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My Favourite Quotation about Love “By blood‚ I am Albanian. By citizenship‚ an Indian. By faith‚ I am a Catholic nun. As to my calling‚ I belong to the world. As to my heart‚ I belong entirely to the Heart of Jesus.”Hearing these words‚ can you guess who she is? Yes‚ that is Mother Teresa and my fovourite quotation about love is just from her-------“not all of us can do great things‚ but we can do small things with great love.” Mother Teresa had devoted her whole life to minister to the poor‚ sick
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THE MOST FAVOURITE LEADER OF TURKISH PEOPLE “MUSTAFA KEMAL ATATÜRK” İntroduction: Mustafa Kemal Atatürk was the first President of the Republic of Turkey and the anti-imperialist leader of Turkey until his death in 1938. Mustafa Kemal was born on‚May 19‚1881. His birth place was Salonika. He was given the name Atatürk (Father of All Turks) later. His father’s name was Ali Rıza Efendi. His mother’s name was Zübeyde Hanım. He also had a sister whose name was Makbule (Atadan). When the Ottoman
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The Outcast Archetype Movies and films are important parts of not only our education‚ but also our life. Some teach us historical information or life lessons‚ and some just make us laugh. When we watch movies‚ we realize that many characters are just like us. As Linda Seger says‚ “Whatever our culture‚ there are universal stories that form the basis fall all our particular stories.” (Seger 386-387). One character that always seems to steal the audience’s heart is the one that doesn’t always fit
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James Cameron’s “Titanic” and Nick Cassavete’s “The Notebook” although two tragic movies are two of the most romantic tales ever seen. Two loves found by destiny. In Titanic‚ Rose is a wealthy young girl forced by her family to marry rich to secure her place in society and Jack is a poor young artist that won his ticket to the Titanic in a card game. “The Notebook” tells a similar story of a forbidden love of two young souls who are distend to be together. These two films similarities can only be
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Saturdays have always been special to me. When I lived in Mexico‚ Saturday was the most hoped for day of the week. I remember that my cousin and I were always wishing for the school week to end and for Saturday to begin. Every Saturday morning would start the same way: my cousin would come to my house to wake me up. Around 10 a.m. we would go out of town to my family’s ranch. Once at the ranch‚ we enjoyed a variety of activities. The sun shone down on us‚ as we lived out our wonderful Saturdays away
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